Press release

UAE and Bahrain-based PR agency, Perceptions, joins Public Relations Network

The partnership is the first in the Middle East for the international PR network

MANAMA, Bahrain / STUTTGART, Germany, July 14, 2021 – The Public Relations Network (PRN) announces today that Perceptions, a full-service PR consultancy with offices in the UAE and Bahrain, has joined its network of international PR agencies. Perceptions help clients manage the public perception of their brands through PR and digital communication strategies. The agency’s strengths include consultancy, training, communication, and digital expertise. It is also well regarded as a content specialist, fluent in English and Arabic, with five full-time copywriters able to handle large volumes of text in both languages.

“We are thrilled to be joining PRN as we look to bolster our international presence,” said Tariq Khonji, Managing Director of Perceptions. “Perceptions supports clients in creating brand awareness and building their social media presence. Our work, past and present, includes campaigns and projects for the Abu Dhabi Executive Council, the Emirates College of Technology, the Bahrain Economic Development, and the Bahrain Tender Board, as well as telecoms giant Zain and dealerships representing a wide variety of European and Asian motoring brands, including Toyota, Lexus, Nissan, Volvo, Audi, McLaren, and Lamborghini.”

Among the agency’s core competencies are crisis communications and training, including media training and public speaking courses, which help public-facing individuals to deliver their key messages even during the toughest of circumstances. Perceptions also teach its clients how to hold press conferences effectively and react appropriately in media settings.

“We are pleased to welcome Perceptions and its diverse group of professionals based in the UAE and Bahrain to our network of international PR specialists,” said Veit Mathauer, Chairman of the Board at PRN. “Tariq and his team have demonstrated outstanding expertise working for major private and public sector clients, and we look forward to learning from and collaborating with one another.”

About Public Relations Network (PRN)

Public Relations Network (PRN) is a global collective of like-minded, owner-managed Public Relations agencies providing consultancy and local support for international PR campaigns. PRN has affiliate agencies in Austria, Bahrain, Brazil, Canada, China – Mainland, China – Hong Kong, Czech Republic, Denmark, Finland, France, Germany, Greenland, Italy, Mexico, Morocco, Panama, Poland, Portugal, Singapore, Slovakia, South Korea, Spain, Switzerland, Taiwan, Thailand, the UAE, the UK, the USA, and Vietnam.