The Year That Was…(Part 4)

The Year That Was…(Part 4)

From scaling new heights, enhancing international reach to celebrating 30 years in the PR business, 2018 was a power-packed year for our partners!

2018 was an exciting year for our Swiss partner open up, with many interesting projects in their core areas of work such as corporate communications, brand positioning, media relations and content creation. A major highlight was the opening of the highest cable car in Europe called Matterhorn Glacier Ride. It turned out to be a truly visionary project which made a global media splash, owing to open up’s strategic communications planning and execution over the various phases along with organizing the media conference at the launch event.  Another highlight was the opening of the new Google office in Switzerland. Though content production print and online remains a key area of work, the last year saw the team produce more and more videos, creating engaging visual social media content for their clients including the likes of Mercedes Benz.  The agency also enhanced their global outreach as they bagged several international clients, from the US, Germany the UK and very recently from China. They aim to continue their good run and increase collaborations with other PRN partners in 2019. (Photo credit: open up)


(Photo credit: Soluzione Group )

Looking back at the last 12 months our Italian partner Soluzione Group should be satisfied with their achievements. As the home to some of best cuisines in the world, Italy, the agency partnered with leading Italian food companies along with bagging four new major assignments and curating the communications for several brands at Cibus 2018, one of the leading International Food Exhibitions. 2018, was particularly a special year for the agency as they celebrated their 30th Anniversary. At the official launch of the anniversary celebrations, Soluzione Group unveiled their new corporate identity with a new logo and a new brand strategy. The agency also managed to broaden their clients’ portfolio and increased team members.