Understanding the Vietnamese market and its people

Understanding the Vietnamese market and its people

Stepping into a new market can be confusing as you’re dealing with a new culture, new mindset and unfamiliar way of working. What applies in your country might not be relevant to other markets and the local employees you’re going to hire. For companies that are planning to enter Vietnam or want to know this […]

Continue Reading...
What do we think about “fear-based marketing”?

What do we think about “fear-based marketing”?

“Fear-based marketing” influences audience psychology, urging them to act to minimize that fear. This is a traditional communication method that has been used by organizations for years to push the community into changing perceptions, abandoning old habits, or converting people into adopting new consumer behaviors. However, should this controversial marketing method be thoroughly exploited to […]

Continue Reading...
The Real Importance of Diversity in PR

The Real Importance of Diversity in PR

‘Diversity’ is the new trend in workplaces worldwide. Still, the practical meaning behind it is more than just hype for equality and social movement. Redefining Diversity When speaking about diversity and inclusion, this is probably what most people would usually think about: Black Lives Matter movement in 2020 – protest against racism Or this. The […]

Continue Reading...
An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

As part of her doctoral research, Dr. Clāra Ly-Le MPRCA, Managing Director of EloQ Communications, seeks to compare the perception of integrating social media in crisis communication in Vietnam to that in the U.S., who has always been considered a role model and main influencer for Vietnam’s PR practice. The research interviewed 12 Vietnamese practitioners […]

Continue Reading...
Technology transformation during Covid-19

Technology transformation during Covid-19

During the Covid-19 pandemic, technology is repeatedly mentioned as a solution in the work-from-home season. But is it the answer to all trouble? During #socialdistancing, online platforms that support online meetings and working, especially Zoom, have recorded a sharp increase in new downloads. In the first two months of 2020, Zoom had more new users […]

Continue Reading...
The Public Relations Network Continues to Bolster its Asian Chapter

The Public Relations Network Continues to Bolster its Asian Chapter

The Public Relations Network Continues to Bolster its Asian Chapter Vietnamese agency, EloQ Communications, joins the international network STUTTGART and HO CHI MINH CITY, August 05, 2020 – In recent months, the Public Relations Network (PRN) has been strengthening its Asian Chapter, and with the addition of Ho Chi Minh City based EloQ Communications, the […]

Continue Reading...
top