The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. Several key trends and strategic tips can help brands and marketers harness the power of influencers effectively in 2024. Current state of influencer marketing in APAC (Asia-Pacific region) According to the latest Global Digital Report, the annual expenses on influencer activities saw a […]
Social platforms are built to be addictive. Of course, that doesn’t make social media an unalloyed evil. Many of us depend on Facebook, Twitter and LinkedIn not just to stay in touch with our friends, but in order to do our jobs and advance our careers. So even though social media may be affecting you negatively (whether through […]
As part of her doctoral research, Dr. Clāra Ly-Le MPRCA, Managing Director of EloQ Communications, seeks to compare the perception of integrating social media in crisis communication in Vietnam to that in the U.S., who has always been considered a role model and main influencer for Vietnam’s PR practice. The research interviewed 12 Vietnamese practitioners […]
Italian PRN partner agency, Soluzione Group (SG), has taken the podium at the 23rd annual Mediastars Award ceremony. SG was awarded 1st place for Copy Strategy with the Gennaro Auricchio project, #ThePicnickers, plus a short list nomination for the best Social Media campaign of the year. The national recognition was given to the creators behind […]
Our search for a competent partner agency in the Czech Republic and Slovakia has finally borne fruit as we welcome LESENSKY.CZ. LESENSKY.CZ is a reputed PR and Marketing agency focused on integrated campaigns covering mainly the Czech and the Slovakian markets. They have developed their own PR 360 concept, which connects the strategic strengths of public […]
