In the rapidly evolving world of B2B content marketing, harnessing the power of generative artificial intelligence (GenAI) tools is becoming crucial. They have been hailed as a disruptive force in content marketing and they offer a multitude of benefits, including increased efficiency and effectiveness in content creation. From brainstorming new topics to drafting content and […]
The WebTop100 conference culminated on 14 November with the announcement of its winners. Among the best projects in digital marketing were two projects from Lesensky.cz – Brno City Transport Company’s website ranked first in the User Experience category and the Marketing Dictionary Lesensky.cz came second in the SEO category. The website of the Brno City […]
The way we conduct Public Relations programs in Mexico and Latin America is changing in a very fast (but predictable) way. Technology is changing the way people interact; this has left brands and companies looking for new ways to connect with their audiences. On the other hand, media outlets are now shifting from traditional to […]
