A few weeks ago, a colleague shared an article about how generative AI could reduce billable hours in the PR industry. The author argued that AI’s ability to enhance productivity and efficiency poses a significant challenge to businesses that rely on hourly billings. Disruption of this model could be problematic for many firms, especially considering […]
For over two years, PR and communications professionals have been hybrid working and collaborating with journalists, reporters and editors. They have spent hours and days on video calls to share brand stories and host media events online. Some found it easier than others to adapt to what COVID-19 had to throw at them. However, previously […]
Press release Auvray & Associés announces the acquisition of Boracay Agency Paris, May 3rd 2021 – Media relations agency, Auvray & Associés, has just acquired Boracay PR Agency. For more than thirty years, Boracay has built a solid reputation in the consumer field by supporting prestigious brands in cosmetics, bio-ecology, food, lifestyle, textile franchising, direct […]
During her traineeship, Wibke Kroll from German agency Sympra, took the opportunity to attend the Public Relations Network staff exchange programme at English partner agency Prova. Sarah Hookey, head of operations asked her about her experiences at Prova and her personal view on similarities in PR across borders. What brings you to Warwick? I studied […]
36-year-old Penn Leung, an Account Director from Creative Consulting Group in Hong Kong, has become one of the first PR professionals to participate in a staff exchange programme launched by the Public Relations Network (PRN). Here, she talks about her initial experiences as part of the Prova team in Warwick, UK. It’s not every […]
Car drivers can now pay for their parking tickets via an app in Zurich. open up is leading on the communications for the launch of EasyPark – the new parking app. EasyPark’s digital service already helps drivers park their cars in 15 countries and a total of over 1,000 cities. With the help of this […]
Our search for a competent partner agency in the Czech Republic and Slovakia has finally borne fruit as we welcome LESENSKY.CZ. LESENSKY.CZ is a reputed PR and Marketing agency focused on integrated campaigns covering mainly the Czech and the Slovakian markets. They have developed their own PR 360 concept, which connects the strategic strengths of public […]
From scaling new heights, enhancing international reach to celebrating 30 years in the PR business, 2018 was a power-packed year for our partners! 2018 was an exciting year for our Swiss partner open up, with many interesting projects in their core areas of work such as corporate communications, brand positioning, media relations and content creation. […]
