Crisis Communication Cases from Asia: FoodPanda faces boycott for “terrorist” comment

Crisis Communication Cases from Asia: FoodPanda faces boycott for “terrorist” comment

The Right Spin’s consultant Jia Ning has authored a chapter in the book ‘Crisis Communication Cases from Asia’. The chapter focuses on how a single message posted by a FoodPanda employee on social media in Thailand negatively impacted the company’s reputation within a day and led to a deluge of criticism by thousands of its […]

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Bridging China and Germany

Bridging China and Germany

Unleashing the Power of Effective Communication in Navigating Ever-Changing Opportunities In a world of vast information and constant change, the ability to communicate the right message to the right people through the appropriate channels is crucial. During my exchange program in Sympra, I had the incredible opportunity to share my insights of China’s media and […]

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How to communicate to Generation Z

How to communicate to Generation Z

Generation Z, born between 1997 and 2012, now represents around 15% of the Italian population. As ‘Digital natives’, they are the first to have grown up with the internet, social media and smartphones as an integral part of their daily lives. Generation Z is a key target audience for marketers – however, the old digital […]

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Record 2023 financial statements: Soluzione Group closed at €2.5 million (+7.5%), propelled by new contracts from national and multinational firms

Record 2023 financial statements: Soluzione Group closed at €2.5 million (+7.5%), propelled by new contracts from national and multinational firms

2023 marks a significant year for Soluzione Group, founded in 1988, in that it experienced a 7.5% turnover increase to a record €2.5 million. EBIDTA also rose to 10%, up 2% from 2022, indicating stable economic growth rooted in communication expertise and innovative Public Relations strategies. Notably, contracts exceeding €600,000 were inked with major companies, […]

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Maximizing PR impact: Unveiling effective evaluation methods

Maximizing PR impact: Unveiling effective evaluation methods

In the ever-evolving landscape of public relations, the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward success by providing insights into what works and what doesn’t. However, amidst the myriad of metrics available, understanding the nuances between output, outtake, and outcome […]

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EloQ Communications honored with Measurement and Evaluation Award at PRCA APAC Awards 2024

EloQ Communications honored with Measurement and Evaluation Award at PRCA APAC Awards 2024

Ho Chi Minh, VIETNAM – EloQ Communications, a leading public relations and marketing agency based in Vietnam, is thrilled to have won the prestigious Measurement and Evaluation Award at the PRCA APAC Awards 2024. This esteemed accolade celebrates EloQ’s dedication to excellence in measurement and evaluation practices within the realm of public relations and communications. […]

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Prova doubles down on Composite Braiding investment

Prova doubles down on Composite Braiding investment

Prova has announced a follow-on investment in European composite materials manufacturer Composite Braiding, having initially taken an equity stake in the business back in 2022. Coming as part of a seven-figure funding round, the capital injection will be used to strengthen manufacturing, bolster the workforce and purchase equipment as the company continues to experience rapid […]

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Two decades driving client success: Communiqué PR at 20

Two decades driving client success: Communiqué PR at 20

This year, the Communiqué PR team celebrates its 20th anniversary. They reflect on the evolution of technology, changes across the media landscape, and the success and growth of their colleagues and clients in their blog post: Over the past twenty years, we’ve witnessed extraordinary change. The emergence of the iPhone in 2007, the rise of […]

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