How to conduct successful PR in the Arctic – the world’s interest in the North is heating up

How to conduct successful PR in the Arctic – the world’s interest in the North is heating up

In the Arctic, Public Relations (PR) is probably more about “relations” than anywhere else: building relations with local communities is not the goal – it’s the undisputed starting point. This is my experience from 20+ years of public relations, communications and community relations work in the Arctic – the major part of that has focused […]

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