Prova, the UK’s leading cleantech, future mobility and circular economy communications consultancy, has continued its impressive growth trajectory with the appointment of Rosie Mason as junior account executive. Mason, a graduate of Birmingham City University, joins the team with immediate effect. With a bachelor’s degree in Marketing with Consumer Psychology and experience gained with a […]
Generation Z, born between 1997 and 2012, now represents around 15% of the Italian population. As ‘Digital natives’, they are the first to have grown up with the internet, social media and smartphones as an integral part of their daily lives. Generation Z is a key target audience for marketers – however, the old digital […]
The WebTop100 conference culminated on 14 November with the announcement of its winners. Among the best projects in digital marketing were two projects from Lesensky.cz – Brno City Transport Company’s website ranked first in the User Experience category and the Marketing Dictionary Lesensky.cz came second in the SEO category. The website of the Brno City […]
“Fear-based marketing” influences audience psychology, urging them to act to minimize that fear. This is a traditional communication method that has been used by organizations for years to push the community into changing perceptions, abandoning old habits, or converting people into adopting new consumer behaviors. However, should this controversial marketing method be thoroughly exploited to […]
