The Association of Public Relations Agencies (APRA) has elected a new executive board at its general assembly. Petr Lesensky (Lesensky.cz) was re-elected to the board; it is his fourth re-election. Lesensky.cz has long been a very active member of APRA. In his capacity at the executive board, Petr Lesensky focuses mainly on the external communication […]
We came up with strategic PR communication for a reproductive medicine clinic that helped raise awareness about the clinic with media outlets and medical professionals. Throughout the one-year cooperation, we ensured 160 media mentions and the status of an expert in the field for the client. Repromeda clinic Repromeda is a clinic for reproductive medicine and centre […]
Asociace public relations (Association of Public Relations Agencies – APRA) has conducted research into the Czech PR market. The results of the research show that 2021 was turbulent for Czech agencies and that there are many challenges ahead for them in the following year. While revenues grew for 69 percent of agencies, more than half […]
The member agency Lesensky.cz has received the CMS3 professional certificate. It met the quality standards of the International PR Association (ICCO). During a thorough audit, the agency confirmed that it can effectively plan, adequately evaluate and support innovation. Within the certification process, agencies must prove that they meet the CMS (Consultancy Management Standard) standards, which […]
In April, Czech Association of Public Relations (APRA) published the results of the latest industry survey. The survey questioned the position of Czech PR agencies from the perspective of major contractor authorities. Companies from industry, trade or services evaluated local PR agencies and their services. On a national scale, Lesensky.cz was the only agency outside […]
Following a successful campaign for Czech singer, Barbora Poláková’s 2-8-5 music video at the Czech EFFIE Awards and LEMUR, Lesensky.cz was also successful internationally. The project made the shortlist in the Digital and New Media category at the ICCO Global Awards competition. Despite competition from dozens of campaigns worldwide, promotions related to the 2-8-5 music video […]
One of the key attributes of the PR business is the ability to follow current trends and to move ones business forward. This can be achieved through memberships in PR networks and cooperation among its members. While cooperation on the national level is fairly common, being involved with in an international PR network is the […]
