Understanding the Vietnamese market and its people

Understanding the Vietnamese market and its people

Stepping into a new market can be confusing as you’re dealing with a new culture, new mindset and unfamiliar way of working. What applies in your country might not be relevant to other markets and the local employees you’re going to hire. For companies that are planning to enter Vietnam or want to know this […]

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open up picks up silver award at Best of Content Marketing Awards

open up picks up silver award at Best of Content Marketing Awards

“escher” is a distinct honor for open up: the new entrepreneur magazine from Credit Suisse has been awarded silver at this year’s Best of Content Marketing Awards. “escher”, which was created in collaboration with open up’s partner agency, SOURCE Associates AG, convinced the jury in strong competition in the category “Customer Print – Sales and […]

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Lesensky.cz – finalists at the ICCO Global Awards competition

Lesensky.cz – finalists at the ICCO Global Awards competition

Following a successful campaign for Czech singer, Barbora Poláková’s 2-8-5 music video at the Czech EFFIE Awards and LEMUR, Lesensky.cz was also successful internationally. The project made the shortlist in the Digital and New Media category at the ICCO Global Awards competition. Despite competition from dozens of campaigns worldwide, promotions related to the 2-8-5 music video […]

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A PR perspective on South Korea’s ever-growing travel market

A PR perspective on South Korea’s ever-growing travel market

South Korea’s travel market is booming as the number of global travelers is increasing every year. The number of international travelers from Korea increased to about 28.7 million which is an 8% increase from 2017 which had about 26.5 million international travelers. Also, the number of inbound travelers to Korea has also been steadily increasing […]

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Press release: PROVA takes next step with PR Network

Press release: PROVA takes next step with PR Network

Leading PR agency welcomes Hong Kong PR Network affiliate – highlighting global capabilities Prova, a member of the PR Network (PRN), a global collective of creative and dynamic public relations specialists, has welcomed Penn Leung from its Hong Kong division, Creative Consulting Group.  Penn joins the Warwick-based team for two weeks in a move designed […]

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The Year That Was…(Part 4)

The Year That Was…(Part 4)

From scaling new heights, enhancing international reach to celebrating 30 years in the PR business, 2018 was a power-packed year for our partners! 2018 was an exciting year for our Swiss partner open up, with many interesting projects in their core areas of work such as corporate communications, brand positioning, media relations and content creation. […]

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PRN meets in Berlin

PRN meets in Berlin

The last Public Relations Network (PRN) meeting took place in Berlin at the end of January. Bringing together member agencies from all around the world, the consultants discussed the various trends and though-leadership in PR in their countries. With an ever-growing exchange of business around the world, members not only appreciate this time to brainstorm […]

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