Influencer marketing trends and tips in 2024

Influencer marketing trends and tips in 2024

The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. Several key trends and strategic tips can help brands and marketers harness the power of influencers effectively in 2024. Current state of influencer marketing in APAC (Asia-Pacific region) According to the latest Global Digital Report, the annual expenses on influencer activities saw a […]

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Tech & PR – Creating Content and Tools for the New Reality

Tech & PR – Creating Content and Tools for the New Reality

The way we conduct Public Relations programs in Mexico and Latin America is changing in a very fast (but predictable) way.  Technology is changing the way people interact; this has left brands and companies looking for new ways to connect with their audiences.  On the other hand, media outlets are now shifting from traditional to […]

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