Business growth stage and exit strategies: The case of the public relations industry

Business growth stage and exit strategies: The case of the public relations industry

In the fast-paced world of business, the role of PR is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an ever-evolving landscape, and understanding the unique roles of PR entrepreneurs during the growth phase is key to grasping the challenges and opportunities faced by these visionary leaders. […]

Continue Reading...
AI won’t eclipse the value of human professionals

AI won’t eclipse the value of human professionals

A few weeks ago, a colleague shared an article about how generative AI could reduce billable hours in the PR industry. The author argued that AI’s ability to enhance productivity and efficiency poses a significant challenge to businesses that rely on hourly billings. Disruption of this model could be problematic for many firms, especially considering […]

Continue Reading...
top