Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners

Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners

As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting the market will reach $49.9 billion by 2028, driven by the rising purchasing power of two key demographics: Gen Z and Millennials. This transformation isn’t just […]

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How to communicate to Generation Z

Generation Z, born between 1997 and 2012, now represents around 15% of the Italian population. As ‘Digital natives’, they are the first to have grown up with the internet, social media and smartphones as an integral part of their daily lives. Generation Z is a key target audience for marketers – however, the old digital […]

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