An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

As part of her doctoral research, Dr. Clāra Ly-Le MPRCA, Managing Director of EloQ Communications, seeks to compare the perception of integrating social media in crisis communication in Vietnam to that in the U.S., who has always been considered a role model and main influencer for Vietnam’s PR practice. The research interviewed 12 Vietnamese practitioners […]

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Business Communication During the Coronavirus Crisis

Business Communication During the Coronavirus Crisis

Unfortunately, over the past few weeks, the Seattle area has become the epicenter of the Novel Coronavirus Disease 2019 (COVID-19) outbreak in the U.S. While the human toll of this crisis is at the forefront of our minds and our communications are focused on helping ensure safety, the economic impacts cannot be ignored. Businesses have […]

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