An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication
As part of her doctoral research, Dr. Clāra Ly-Le MPRCA, Managing Director of EloQ Communications, seeks to compare the perception of integrating social media in crisis communication in Vietnam to that in the U.S., who has always been considered a role model and main influencer for Vietnam’s PR practice. The research interviewed 12 Vietnamese practitioners […]