EloQ Communications’ Mission for Sustainability-Driven PR in Southeast Asia

EloQ Communications’ Mission for Sustainability-Driven PR in Southeast Asia

Following her participation in the Generation Next 2025: ASEAN–Australia Accelerator for Female Founders, Dr. Clāra Ly-Le, Founder and Managing Director of EloQ Communications, has returned to Vietnam with renewed momentum to expand the agency’s focus on sustainability communication and cross-border collaboration in climate storytelling. Hosted by HEX (The Hacker Exchange) in partnership with the ASEAN–Australia […]

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Exposing the Fakes: Tackling fake news and fake press releases

Exposing the Fakes: Tackling fake news and fake press releases

In today’s digital era, misinformation spreads rapidly, eroding public trust and posing significant challenges for organizations. A particularly damaging form of misinformation is the dissemination of fake press releases, which can mislead stakeholders and harm reputations. To effectively combat this issue, it’s essential to analyze real-world incidents and extract practical lessons. Understanding the Impact of […]

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Stakeholder journey to the Matterhorn

Stakeholder journey to the Matterhorn

A partner agency in the Public Relations Netowrk (PRN), open up in Zurich, is supporting a spectacular construction project that’s attracting significant interest beyond national borders: by 2035, the Matterhorn Gotthard Railway will travel through a 4,150-meter-long tunnel, the Mattertal Tunnel, connecting Täsch and Zermatt. This project stands as an engineering marvel. German partner agency […]

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Crisis Communication Cases from Asia: FoodPanda faces boycott for “terrorist” comment

Crisis Communication Cases from Asia: FoodPanda faces boycott for “terrorist” comment

The Right Spin’s consultant Jia Ning has authored a chapter in the book ‘Crisis Communication Cases from Asia’. The chapter focuses on how a single message posted by a FoodPanda employee on social media in Thailand negatively impacted the company’s reputation within a day and led to a deluge of criticism by thousands of its […]

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