An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

As part of her doctoral research, Dr. Clāra Ly-Le MPRCA, Managing Director of EloQ Communications, seeks to compare the perception of integrating social media in crisis communication in Vietnam to that in the U.S., who has always been considered a role model and main influencer for Vietnam’s PR practice. The research interviewed 12 Vietnamese practitioners […]

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