Custom Media, an award-winning B2B marketing agency based in Tokyo, launched its report “Insights from the Content Marketing Landscape in Japan” at the Foreign Correspondents’ Club of Japan on June 10. The report surveyed a range of leaders at major Japanese and global businesses in the marketing industry in Japan, revealing their top content marketing […]
In the rapidly evolving world of B2B content marketing, harnessing the power of generative artificial intelligence (GenAI) tools is becoming crucial. They have been hailed as a disruptive force in content marketing and they offer a multitude of benefits, including increased efficiency and effectiveness in content creation. From brainstorming new topics to drafting content and […]
The last members’ meeting of the Public Relations Network took place in Mexico City. Veit Mathauer, Managing Director of the German agency Sympra and Chairman of the network, has captured his impressions of the meeting in the following blog post: I spent last week in Mexico City at the members’ meeting of our international agency […]
A few weeks ago, a colleague shared an article about how generative AI could reduce billable hours in the PR industry. The author argued that AI’s ability to enhance productivity and efficiency poses a significant challenge to businesses that rely on hourly billings. Disruption of this model could be problematic for many firms, especially considering […]
Monsters Aliens Robots Zombies (MARZ), a client of Boulevard Public Relations (Canada), has announced Vanity AI, the company’s new AI solution for automating the production of large volumes of high-end 2D aging, de-aging, cosmetic, wig, and prosthetic fixes. According to the studio, the technology is 300 times faster than traditional VFX pipelines, significantly more cost-effective, […]
