Navigating the Generative AI Landscape in B2B Content Marketing

Navigating the Generative AI Landscape in B2B Content Marketing

In the rapidly evolving world of B2B content marketing, harnessing the power of generative artificial intelligence (GenAI) tools is becoming crucial. They have been hailed as a disruptive force in content marketing and they offer a multitude of benefits, including increased efficiency and effectiveness in content creation. From brainstorming new topics to drafting content and […]

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AI won’t eclipse the value of human professionals

AI won’t eclipse the value of human professionals

A few weeks ago, a colleague shared an article about how generative AI could reduce billable hours in the PR industry. The author argued that AI’s ability to enhance productivity and efficiency poses a significant challenge to businesses that rely on hourly billings. Disruption of this model could be problematic for many firms, especially considering […]

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MARZ Announces Breakthrough ‘Vanity AI’ De-aging VFX System

MARZ Announces Breakthrough ‘Vanity AI’ De-aging VFX System

Monsters Aliens Robots Zombies (MARZ), a client of Boulevard Public Relations (Canada),  has announced Vanity AI, the company’s new AI solution for automating the production of large volumes of high-end 2D aging, de-aging, cosmetic, wig, and prosthetic fixes. According to the studio, the technology is 300 times faster than traditional VFX pipelines, significantly more cost-effective, […]

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