German PRN member Sympra has committed itself to a total of twelve guiding principles of sustainable management by signing the WIN Charter: The WIN Charter of the Germany’s south-western state of Baden-Württemberg is the sustainability management system specifically for small and medium-sized enterprises. The agency thus commits itself to economic, ecological, and social responsibility and makes its sustainability offensive comprehensible to the public.

“Sustainability has been a big part of Sympra’s philosophy for many years,” says Veit Mathauer, CEO of Sympra and Chairman of PRN. “Nevertheless, we try to continuously improve and always question our actions. Signing the WIN Charter helps us to initiate a continuous improvement process that will lead to an increasingly sustainable corporate culture in the long term. To achieve this goal, we involve all employees in this process.”

The WIN Charter is based on self-commitment, initiative, and communication. The twelve guiding principles cover human rights, social and employee concerns, environmental concerns, economic added value, sustainable and fair finances, anti-corruption, and regional added value. The process starts with the signing of the charter. Three months after signing, the target concept must be formulated, which includes the implementation of the measures and the support of a local project. Twelve months later, a sustainability report must be submitted, followed by a review by stakeholders and the public. The sustainability pledge is to be renewed regularly.