Swiss4net has been involved in the development of FTTH fibre-optic networks in Switzerland for many years. To raise awareness of its unique business model among members of the public and Swiss municipalities and electricity companies, the FTTH specialist has now sought the support of the communications and PR agency open up.

Swiss4net is a partner to municipalities, cities and electricity companies, providing them with a long-term, all-inclusive package for developing FTTH (fibre-to-the-home) fibre-optic networks. Unlike other providers, Swiss4net takes charge of everything from planning and construction to operation. Municipalities, cities and electricity companies do not have to assume either the costs or the financial risks. The result is fibre-optic networks that make municipalities and cities more attractive and competitive, as well as giving customers greater freedom to choose between telecoms providers. Swiss4net currently operates FTTH networks in Baden and Ennetbaden and in Chiasso, Vacallo, Balerna and Morbio Inferiore – and is in the process of developing networks in Ascona and Pully. Further FTTH networks will follow shortly.

To further strengthen its position in the market, Swiss4net is now working with open up. The communications and PR agency advises Swiss4net on all matters related to corporate communications, also acting as a content strategist and external media office. In its capacity as media office, open up is the point of contact for journalists throughout Switzerland, assuring Swiss4net regular media presence through the targeted placement of pieces by its experts and communicating corporate news. The agency also provides support with diverse communications media, including a corporate brochure, the website and Swiss4net’s social media presence.

Swiss PRN partner  owner-led communications and PR agency open up was founded in Zurich in 2001, and now has 13 employees. Run by the two partners Kilian Borter and Melanie Schneider, the agency advises clients on all matters relating to PR, focusing on strategic communications consulting, brand positioning, the development of content strategies, content creation, corporate & social media, media relations, media training, internal communications and crisis communications. www.open-up.ch