Prova appoints new managing director

Prova appoints new managing director

Prova, the UK’s leading cleantech, future mobility and circular economy communications consultancy, has announced the appointment of Ed Willmott as managing director.

Previously director of communications, Willmott joined the business in 2014 and has since played an instrumental role in Prova’s global growth – securing clients in Europe, the US and Asia. As MD, he will be responsible for delivering organisational growth and its future strategy.

The move reflects Prova’s commitment to attracting and developing talent, which has resulted in a number of recent internal promotions and is helping to create one of the industry’s most vibrant teams. Richard Postins, who founded the Midlands-based agency, will take up the role of founder and lead Prova’s investment arm.

Commenting on the announcement, Willmott said: “It’s a real honour to take up the reigns as MD of Prova. Over the past few years, we’ve continued to experience rapid growth, re-affirming our expertise and experience as specialists at the very forefront of cleantech, future mobility and circular economy communications.

“Our ever-expanding client portfolio includes some of the world’s most innovative and disruptive businesses. I’m looking forward to using this as a unique platform to expand our service offer, grow our team and double down on our internationalisation activity.”

Richard Postins added: “Ed’s appointment as MD celebrates not only his exceptional skills and dedication to the company but also the growth we’ve cultivated. This promotion is a testament to his outstanding contribution and unwavering commitment to our shared vision.”

Prova’s client work includes campaign work for leading brands such as the AA, myenergi, private equity firm Circularity Capital and many others. The business is also a board member of PRN, an international group of independent communications consultancies delivering world-leading campaigns for clients worldwide.

To learn more about Prova, or its expertise across cleantech, future mobility and the circular economy, visit