Prova, the leading clean technology, circular economy and transport communications consultancy, has appointed Gill Holtom as director of strategy. Alongside leading a number of national client accounts, Holtom will direct commercial strategy for the agency’s communications and investment divisions.

With an illustrious career spanning both in-house and agency roles, Holtom has worked with some of the world’s leading B2B and consumer brands and run several award-winning PR teams across the midlands.

Commenting on her appointment, Holtom said: “I’m really looking forward to joining the Prova family at such an exciting time for the business. Prova has grown into a globally recognised cleantech and circular economy communications expert, with its own unique investment fund. My priority is to help the team build on its impressive progress – not just in the UK, but worldwide.”

Richard Postins, founder and CEO of Prova, added: “This is a transformational time for the business. Gill’s appointment aligns with our ambitions to expand the team and take our capability to the global stage. I’m thrilled that Gill has seen the potential at Prova – her experience and network will prove pivotal to our future strategy.”

Prova’s client base includes brands such as the AA, EV tech company myenergi, food waste recycler ReFood, circular economy private equity firm Circularity Capital and many others. The business is also a board member of PRN, an international group of independent communications consultancies.