Crealogix, a leading Swiss fintech company, has chosen Zurich-based PR and communications agency, open up AG, to lead with communications advisory and media, with Sympra GmbH supporting the company’s German PR efforts.
The Crealogix Group operates globally, developing and implementing innovative fintech solutions for the digital bank of the future. Established in 1996, the company is one of the world’s leaders in digital banking, supplying products that support financial institutions with the development and implementation of state-of-the-art digital banking solutions.
This business win provides open up AG and Sympra GmbH another opportunity to collaborate on an international mandate. As the lead agency, open up AG is to support Crealogix in all areas of corporate communications, with a focus on media relations. For media relations in the German market, Sympra GmbH is to provide their counsel. Acting as an external media office on behalf of Crealogix, open up serves as the point of contact for financial, ICT and business journalists. The focus is on communicating a corporate strategy that realigns Crealogix to make it into the leading SaaS provider for fintech solutions, as well as positioning the company as a thought leader in fintech and banking by providing news and information on product innovations around the Digital Banking Hub and professional articles from its experts.
“Thanks to their expertise in the financial and ICT industry, open up and Sympra are just the right partners to consolidate and build on our market positioning,” says Oliver Weber, CEO of the Crealogix Group and direct client contact. Communications measures will be implemented in close cooperation with the company’s globally managed marketing.
“We are looking forward to a sustained partnership to support Crealogix with their market positioning and media relations efforts in Switzerland and Germany,” said Kilian Borter, partner at open up, and Veit Mathauer, Managing Partner at Sympra GmbH in a joint statement. “Fintech is a rapidly growing market. We look forward to helping take Crealogix to the forefront of this innovative industry with our strategic communications and PR advisory.”