Like in years past, LESENSKY.CZ participated in an annual award ceremony for Public Relations, now called LEMUR, but this time the agency left with a win. LESENSKY.CZ took the top spot in the Digital & Social Media category for the campaign for singer Barbora Poláková and her video clip for the song 2-8-5. Moreover, the campaign ranked third in the overall results among last year’s campaigns.
The annual awards for the best PR projects in the Czech Republic are announced by the Association of Public Relations Agencies (APRA). The gala evening and awards ceremony was held on June 4, 2019, when all of the industry leaders met at the DOX Center for Contemporary Art in Prague.
LESENSKY.CZ submitted their media campaign for the singer Bára Poláková and her music video clip 2-8-5 into the Digital & Social Media category, broadcasted live on Instagram last autumn. Despite the intense competition among other PR agencies and corporate communications departments, LESENSKY.CZ was able to win first place. This was a nice follow up on last year’s success when the agency took away the highest prize in the political communication category for the President 21 communications project.
Acknowledgments not only go to the professional jury, but also to Bára Poláková for choosing LESENSKY.CZ for PR cooperation. So, with a great deal of style and enthusiasm, we can plunge into the other joint projects we have been engaged in for the last months, whether they revolve around music or fashion.
Campaign for the 2-8-5 video clip
A number of well-known Czech personalities and influencers performed in the video clip for the song 2-8-5. At the same time, all of them were simultaneously watching live on their profiles. An extraordinary social web arose, through which followers could choose who they would watch.
We recorded almost 200 mentions in the media in connection with the video clip, 2-8-5, with repeated mentions in most core media. Seventy-thousand people watched the clip on social networks during the first 24 hours of Instastories. In the first two days, it had almost 300,000 views, and up to half a million followers posted it on Facebook. Thanks to the clip, Bára Poláková’s fan base on Instagram grew by 34%, and by 10% on Facebook. The increase in Facebook’s “People Being Talked About” metrics was even seven fold.
(Feature Photo: LESENSKY.CZ team at LEMUR Awards)
(Photo 2: results graphic for campaign)