open up has been supporting the Laureus Stiftung Schweiz since 2016. The Foundation is a global sports-based charity working to improve the lives of young people. Since its inception, Laureus Sport for Good has raised over €100 million and supported over 150 projects worldwide which use sport to tackle violence, discrimination and disadvantage. Laureus Sport for Good has helped to improve the lives of millions of young people in over 35 countries and is proving that sport can change the world. Alongside press work, open up’s tasks for the Foundation include corporate & social media management and strategic communications consulting on the Foundation’s activities. Various “challenges“ have circulated on the internet in the past few years – the videos where movement and time is frozen have become popular around the world. open up organized one such #MannequinChallenge with five top Swiss sports personalities at the last Laureus Charity Night.
Watch the video: https://www.youtube.com/watch?v=Zmd_GGtf_Ww