When Kilian Borter and Urs Thaler founded open up in 2001, with their offices at Stauffacher in Zurich, the focus was on text services for internal and external corporate communications, media relations, and crisis communications. Our agency now has a thirteen-strong team, and is run by the two owners – Melanie Schneider, who joined open up as a partner five years ago, and Kilian Borter. “We’ve always put a great deal of emphasis on very close and personal relationships with our clients. This has paid off, and is reflected in the large number of long-standing mandates we have,” said Melanie Schneider. “Digitalisation is bringing about a massive change in the way people and companies communicate. What remains the same, however, is the inherent core of every piece of communication – the content.”