News – Page 2 – Public Relations Network

Record 2023 financial statements: Soluzione Group closed at €2.5 million (+7.5%), propelled by new contracts from national and multinational firms

by Soluzione Group (Italy) 13 May, 2024 businessgrowth, contemporaryPR, digitalmarketing, PR, storytelling

2023 marks a significant year for Soluzione Group, founded in 1988, in that it experienced a 7.5% turnover increase to a record €2.5 million. EBIDTA also rose to 10%, up 2% from 2022, indicating stable economic growth rooted in communication expertise and innovative Public Relations strategies. Notably, contracts exceeding €600,000 were inked with major companies, […]

Maximizing PR impact: Unveiling effective evaluation methods

by EloQ Communications 30 April, 2024 campaigns, Impact, measures, metrics, PR

In the ever-evolving landscape of public relations, the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward success by providing insights into what works and what doesn’t. However, amidst the myriad of metrics available, understanding the nuances between output, outtake, and outcome […]

Navigating the Generative AI Landscape in B2B Content Marketing

by Custom Media KK 22 April, 2024 AI, B2B, content marketing, GenAI, Gneerative AI, SEO

In the rapidly evolving world of B2B content marketing, harnessing the power of generative artificial intelligence (GenAI) tools is becoming crucial. They have been hailed as a disruptive force in content marketing and they offer a multitude of benefits, including increased efficiency and effectiveness in content creation. From brainstorming new topics to drafting content and […]

EloQ Communications honored with Measurement and Evaluation Award at PRCA APAC Awards 2024

by EloQ Communications 08 April, 2024 award, EloQ, Measurement and Evaluation Award, PR, Vietnam, win

Ho Chi Minh, VIETNAM – EloQ Communications, a leading public relations and marketing agency based in Vietnam, is thrilled to have won the prestigious Measurement and Evaluation Award at the PRCA APAC Awards 2024. This esteemed accolade celebrates EloQ’s dedication to excellence in measurement and evaluation practices within the realm of public relations and communications. […]

Prova doubles down on Composite Braiding investment

by Prova (UK) 27 March, 2024 decarbonisation, investment, PR, Prova, sustainability

Prova has announced a follow-on investment in European composite materials manufacturer Composite Braiding, having initially taken an equity stake in the business back in 2022. Coming as part of a seven-figure funding round, the capital injection will be used to strengthen manufacturing, bolster the workforce and purchase equipment as the company continues to experience rapid […]

B2B influencers strategy and management process

by EloQ Communications 13 March, 2024

The term “influencer” is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand’s communication plans frequently mention. However, perhaps due to the popularity of influencers in the consumer (B2C) segment, the business (B2B) segment receives little attention. In the B2B market alone, there are over […]

Two decades driving client success: Communiqué PR at 20

by Communiqué PR (US) 01 March, 2024 anniversary, change, clients, PR, success, technology

This year, the Communiqué PR team celebrates its 20th anniversary. They reflect on the evolution of technology, changes across the media landscape, and the success and growth of their colleagues and clients in their blog post: Over the past twenty years, we’ve witnessed extraordinary change. The emergence of the iPhone in 2007, the rise of […]

Driving data forward – Prova invests in One Auto API

by Prova (UK) 22 February, 2024 cleantech, Data, investment, Prova

Prova has continued to build its growing portfolio of early-stage businesses operating at the forefront of cleantech, sustainability and future mobility, by announcing an investment in automotive data expert One Auto API. Designed to make creating websites, software and apps easier than ever before, One Auto API provides instant, consolidated access to services powered by […]

PRN members’ meeting in Mexico

by Sympra GmbH (Germany) 19 February, 2024 AI, meeting, member agencies, members, Mexico

The last members’ meeting of the Public Relations Network took place in Mexico City. Veit Mathauer, Managing Director of the German agency Sympra and Chairman of the network, has captured his impressions of the meeting in the following blog post: I spent last week in Mexico City at the members’ meeting of our international agency […]

Business growth stage and exit strategies: The case of the public relations industry

by EloQ Communications 16 February, 2024 business growth, exit strategies, industry, PR

In the fast-paced world of business, the role of PR is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an ever-evolving landscape, and understanding the unique roles of PR entrepreneurs during the growth phase is key to grasping the challenges and opportunities faced by these visionary leaders. […]

Record 2023 financial statements: Soluzione Group closed at €2.5 million (+7.5%), propelled by new contracts from national and multinational firms

Maximizing PR impact: Unveiling effective evaluation methods

Navigating the Generative AI Landscape in B2B Content Marketing

EloQ Communications honored with Measurement and Evaluation Award at PRCA APAC Awards 2024

Prova doubles down on Composite Braiding investment

B2B influencers strategy and management process

Two decades driving client success: Communiqué PR at 20

Driving data forward – Prova invests in One Auto API

PRN members’ meeting in Mexico

Business growth stage and exit strategies: The case of the public relations industry

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