What do we think about “fear-based marketing”?

What do we think about “fear-based marketing”?

“Fear-based marketing” influences audience psychology, urging them to act to minimize that fear. This is a traditional communication method that has been used by organizations for years to push the community into changing perceptions, abandoning old habits, or converting people into adopting new consumer behaviors. However, should this controversial marketing method be thoroughly exploited to […]

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The Importance of Numeracy: Using Quantitative Info for Better Communications

The Importance of Numeracy: Using Quantitative Info for Better Communications

The use of quantitative data in communication can be very powerful as we’ve noted in previous blogs: “Leveraging Data in Storytelling” and “When Leveraging Data, Don’t Forget the Human Element.” However, numeric information is only effective if people understand it. Dr. Ellen Peters, the Philip H. Knight chair and director of the Center for Science […]

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From consoles to cloud gaming: building comms around the growing gaming industry in Asia Pacific

From consoles to cloud gaming: building comms around the growing gaming industry in Asia Pacific

The global gaming market is a sector that has grown during the global pandemic, reaching a value of US$167.9 billion in 2020 as many people looked for new homebound entertainment options during lockdown. But competition for consumer attention is intense with new game titles launched every day. We caught up with Belinda Chan, Founder and Managing […]

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Thriving When Nothing Feels Normal

Thriving When Nothing Feels Normal

At the end of the year I saw numerous social media posts about being ready to say goodbye to 2020 and the events of the past year and welcoming 2021. Yet within days, it became evident the change of the calendar was not going to miraculously solve the variety of fundamental issues we are facing […]

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7 things you should know about modern Public Relations in 2021

7 things you should know about modern Public Relations in 2021

The Public Relations industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century, the PR industry and its practitioners are also transforming and renewing the way they work. Especially after COVID-19, even more drastic changes were made upon standard PR practices. So, what […]

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Brands and their responses to social issues

Brands and their responses to social issues

Corporate social responsibility (CSR) nowadays does not translate only into charity, donation or large-scale programs. The new generation of consumers requires businesses to respond and react promptly to major social issues. This is an analysis from EloQ Communications. Read the full article with more details and examples on EloQ’s blog. To speak or not to speak? […]

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PRN partners, open up AG (Switzerland) and Sympra GmbH (Germany), to support Crealogix with corporate communications

PRN partners, open up AG (Switzerland) and Sympra GmbH (Germany), to support Crealogix with corporate communications

Crealogix, a leading Swiss fintech company, has chosen Zurich-based PR and communications agency, open up AG, to lead with communications advisory and media, with Sympra GmbH supporting the company’s German PR efforts. The Crealogix Group operates globally, developing and implementing innovative fintech solutions for the digital bank of the future. Established in 1996, the company […]

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Swiss4net entrusts open up with its communications

Swiss4net entrusts open up with its communications

Swiss4net has been involved in the development of FTTH fibre-optic networks in Switzerland for many years. To raise awareness of its unique business model among members of the public and Swiss municipalities and electricity companies, the FTTH specialist has now sought the support of the communications and PR agency open up. Swiss4net is a partner […]

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