Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for […]
Every morning before leaving the house, Betty Cockrum makes sure she is camera-ready. For the average CEO this is an unnecessary precaution, but as the president and CEO of Planned Parenthood of Indiana and Kentucky, last-minute media appearances are a frequent occurrence. Cockrum has been interviewed for HBO, Vice, Rolling Stone, the Daily Show, and […]
Zurich-based PR and communications agency open up AG and Patrick Rohr Kommunikation GmbH, a provider of communications training and media productions, are to build on their existing loose cooperation to form a strategic partnership. This will centre primarily on jointly conducting training for media appearances and public speaking. Both companies will remain independent, and will […]
While fake content has circulated in tabloids and on the internet for years, the 2016 election has given us a reason to take it seriously. Stories about the Clintons selling weapons to ISIS and Trump winning the popular vote (he didn’t) spread like wildfire, and in some cases outperformed real news. The false narrative that […]
PRN agency open up in Switzerland has helped Valora to promote its partnership model with a new website (www.agenturpartner.ch) which provides insights into the company’s daily work. Valora is a retail company with over 2500 convenience and food service stores in Germany, Austria, Switzerland, Luxembourg and France. Their partners, for example k kiosk, Ditsch and […]
open up has been supporting the Laureus Stiftung Schweiz since 2016. The Foundation is a global sports-based charity working to improve the lives of young people. Since its inception, Laureus Sport for Good has raised over €100 million and supported over 150 projects worldwide which use sport to tackle violence, discrimination and disadvantage. Laureus Sport for […]
The last Public Relations Network (PRN) meeting took place in Berlin at the end of January. Bringing together member agencies from all around the world, the consultants discussed the various trends and though-leadership in PR in their countries. With an ever-growing exchange of business around the world, members not only appreciate this time to brainstorm […]
Our partner agency Communiqué PR in Seattle has been selected as one of the Top 100 PR Blogs for Public Relation And Marketing Communication Pros by Feedspot. Congratulations!
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands to consumers in a more personal way than ever before. Not too long ago, there was a tireless breed of people called media planners who painstakingly labored over consumer research, negotiated direct deals, and compiled reports to show return on investment. These hardy folks […]
The Kardex Group, which specializes in intra-logistic solutions and automated storage solutions and material handling systems worldwide, has contracted Sympra, German PRN partner, for its international trade press work. The agency, based in Stuttgart, is working with its partners in the Public Relations Network (PRN), mainly from Denmark, Sweden. Norway, Finland, Poland, Hungary, Romania, the […]
