Too good to be true? Beyond the title’s notion being true, luxury brands enjoy other characteristics that make them some of the most coveted clients for communications agencies to advise. Fashionable lifestyle media are eager to feature them because, if only we could offer images of their eye-catching and mouth-watering products, they give an element […]
South Korea’s travel market is booming as the number of global travelers is increasing every year. The number of international travelers from Korea increased to about 28.7 million which is an 8% increase from 2017 which had about 26.5 million international travelers. Also, the number of inbound travelers to Korea has also been steadily increasing […]
Press release The Public Relations Network Adds To Its Asian Chapter Bangkok-based agency, Brandnow.asia, joins the international PR network BANGKOK, November 28, 2019 – The Public Relations Network (PRN) is thrilled to welcome Brandnow.asia, a boutique marketing and public relations firm, to its international membership. Based in Bangkok, Thailand, Brandnow.asia services start-ups, unicorns, disruptors, and […]
One of the key attributes of the PR business is the ability to follow current trends and to move ones business forward. This can be achieved through memberships in PR networks and cooperation among its members. While cooperation on the national level is fairly common, being involved with in an international PR network is the […]
During her traineeship, Wibke Kroll from German agency Sympra, took the opportunity to attend the Public Relations Network staff exchange programme at English partner agency Prova. Sarah Hookey, head of operations asked her about her experiences at Prova and her personal view on similarities in PR across borders. What brings you to Warwick? I studied […]
The way we conduct Public Relations programs in Mexico and Latin America is changing in a very fast (but predictable) way. Technology is changing the way people interact; this has left brands and companies looking for new ways to connect with their audiences. On the other hand, media outlets are now shifting from traditional to […]
In the Arctic, Public Relations (PR) is probably more about “relations” than anywhere else: building relations with local communities is not the goal – it’s the undisputed starting point. This is my experience from 20+ years of public relations, communications and community relations work in the Arctic – the major part of that has focused […]
Italian PRN partner agency, Soluzione Group (SG), has taken the podium at the 23rd annual Mediastars Award ceremony. SG was awarded 1st place for Copy Strategy with the Gennaro Auricchio project, #ThePicnickers, plus a short list nomination for the best Social Media campaign of the year. The national recognition was given to the creators behind […]
PRN partner, Proof Africa, has supported the Africa Prize for Engineering Innovation for more than five years, promoting the prize and its 72 alumni in 28 African countries. Each year the competition selects and supports 16 African inventors working on innovative engineering technologies. Africa Prize alumni are projected to deliver benefits to more than three million […]
