We’re honored to follow up last year’s Content Marketing award with two new wins. The Custom Media team is thrilled to announce that it has been recognized at Campaign Asia’s prestigious Agency of the Year Awards in two separate categories, winning Silver for Content Marketing and Bronze for B2B Marketing! This marks another milestone for […]
A partner agency in the Public Relations Netowrk (PRN), open up in Zurich, is supporting a spectacular construction project that’s attracting significant interest beyond national borders: by 2035, the Matterhorn Gotthard Railway will travel through a 4,150-meter-long tunnel, the Mattertal Tunnel, connecting Täsch and Zermatt. This project stands as an engineering marvel. German partner agency […]
The Right Spin’s consultant Jia Ning has authored a chapter in the book ‘Crisis Communication Cases from Asia’. The chapter focuses on how a single message posted by a FoodPanda employee on social media in Thailand negatively impacted the company’s reputation within a day and led to a deluge of criticism by thousands of its […]
Prova, the UK’s leading cleantech, future mobility and circular economy communications consultancy, has continued its impressive growth trajectory with the appointment of Rosie Mason as junior account executive. Mason, a graduate of Birmingham City University, joins the team with immediate effect. With a bachelor’s degree in Marketing with Consumer Psychology and experience gained with a […]
The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. Several key trends and strategic tips can help brands and marketers harness the power of influencers effectively in 2024. Current state of influencer marketing in APAC (Asia-Pacific region) According to the latest Global Digital Report, the annual expenses on influencer activities saw a […]
Unleashing the Power of Effective Communication in Navigating Ever-Changing Opportunities In a world of vast information and constant change, the ability to communicate the right message to the right people through the appropriate channels is crucial. During my exchange program in Sympra, I had the incredible opportunity to share my insights of China’s media and […]
Generation Z, born between 1997 and 2012, now represents around 15% of the Italian population. As ‘Digital natives’, they are the first to have grown up with the internet, social media and smartphones as an integral part of their daily lives. Generation Z is a key target audience for marketers – however, the old digital […]
Dr. Stefan Justl (54) is joining the team of the Germany-based public relations agency Sympra. In addition to looking after B2B clients, the communications expert will also be responsible for business development for the agency. Justl comes from the agency Storymaker, whose Shanghai office he headed for four years and where he was a member […]
Custom Media, an award-winning B2B marketing agency based in Tokyo, launched its report “Insights from the Content Marketing Landscape in Japan” at the Foreign Correspondents’ Club of Japan on June 10. The report surveyed a range of leaders at major Japanese and global businesses in the marketing industry in Japan, revealing their top content marketing […]
Communication is a big word. It is the bridge that connects the world, people and cultures into a cohesive entity. As a PR consultant, there is a common notion that we are communication experts, outgoing and adept at spinning stories. But the real question is, what value do I bring to the table? During my […]
