Hawa’s Slide magazine gets an identity revamp

Hawa’s Slide magazine gets an identity revamp

Hawa Sliding Solutions, Slide magazine, has been completely revamped! It’s a space for stories on architecture and design. The high-end design content concept was developed by Zurich design agency Source, in cooperation with communications agency open up who took care of the editorial part. Slide is a magazine aimed at a target group of architects […]

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LESENSKY.CZ bolsters its PR capabilities by picking up national awards

LESENSKY.CZ bolsters its PR capabilities by picking up national awards

PRN partner, the Lesensky.cz agency, has recently won two prestigious awards: its PR division was successful in the Young Lions competition; the marketing team won the prestigious Lemur award. The Lesensky.cz website placed second in the category “Websites” in the national LEMUR competition. The company’s own in-house creation got the award in June 2021. The […]

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UAE and Bahrain-based PR agency, Perceptions, joins Public Relations Network

UAE and Bahrain-based PR agency, Perceptions, joins Public Relations Network

Press release UAE and Bahrain-based PR agency, Perceptions, joins Public Relations Network The partnership is the first in the Middle East for the international PR network MANAMA, Bahrain / STUTTGART, Germany, July 14, 2021 – The Public Relations Network (PRN) announces today that Perceptions, a full-service PR consultancy with offices in the UAE and Bahrain, […]

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Understanding the Vietnamese market and its people

Understanding the Vietnamese market and its people

Stepping into a new market can be confusing as you’re dealing with a new culture, new mindset and unfamiliar way of working. What applies in your country might not be relevant to other markets and the local employees you’re going to hire. For companies that are planning to enter Vietnam or want to know this […]

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open up picks up silver award at Best of Content Marketing Awards

open up picks up silver award at Best of Content Marketing Awards

“escher” is a distinct honor for open up: the new entrepreneur magazine from Credit Suisse has been awarded silver at this year’s Best of Content Marketing Awards. “escher”, which was created in collaboration with open up’s partner agency, SOURCE Associates AG, convinced the jury in strong competition in the category “Customer Print – Sales and […]

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Digital transformation is the key to overcome challenges in the post COVID chapter

Digital transformation is the key to overcome challenges in the post COVID chapter

Press release Brandnowdigital.asia launches services to help SME grow revenues online Bangkok, Thailand, June 10, 2021 Brandnow.Asia has announced a suite of new services to support SMEs under the name of Brandnowdigital.Asia. For thirteen years, the agency has been going strong in brand communications by providing communications strategy, market entry assistance, campaign support, PR launches, […]

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Sympra signs WIN Charter for sustainable business practices

Sympra signs WIN Charter for sustainable business practices

German PRN member Sympra has committed itself to a total of twelve guiding principles of sustainable management by signing the WIN Charter: The WIN Charter of the Germany’s south-western state of Baden-Württemberg is the sustainability management system specifically for small and medium-sized enterprises. The agency thus commits itself to economic, ecological, and social responsibility and […]

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Auvray & Associés announces the acquisition of Boracay Agency

Auvray & Associés announces the acquisition of Boracay Agency

Press release Auvray & Associés announces the acquisition of Boracay Agency Paris, May 3rd 2021 – Media relations agency, Auvray & Associés, has just acquired Boracay PR Agency. For more than thirty years, Boracay has built a solid reputation in the consumer field by supporting prestigious brands in cosmetics, bio-ecology, food, lifestyle, textile franchising, direct […]

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What do we think about “fear-based marketing”?

What do we think about “fear-based marketing”?

“Fear-based marketing” influences audience psychology, urging them to act to minimize that fear. This is a traditional communication method that has been used by organizations for years to push the community into changing perceptions, abandoning old habits, or converting people into adopting new consumer behaviors. However, should this controversial marketing method be thoroughly exploited to […]

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