Zurich/Geneva, 6 February 2023 – International investment manager abrdn is now relying on the expertise and network of the communications and PR agency open up for its communication in Switzerland. abrdn is one of the largest active asset managers in the world with over CHF 10 billion in client assets under management in Switzerland alone.

abrdn is a leading global asset manager employing over 700 investment professionals worldwide. Globally, the company manages assets of some CHF 449.1 billion (as of 30 June 2022) for investors from 80 countries. The Swiss branch, abrdn Investments Switzerland AG, based in Zurich and with a second branch in Geneva, manages approx. CHF 10 billion for both institutional investors and private clients. As such, abrdn Investments Switzerland represents one of the largest foreign asset managers in Switzerland.

Communication and PR agency open up AG supports abrdn in their media work together with independent communications consultant Roland Cecchetto, who has been providing abrdn with consulting services since 2016. The aim is to position the company, with its know-how and investment experts, through regular media coverage  in German- and French-speaking Switzerland.

Karsten-Dirk Steffen, Country Head abrdn Switzerland, says: “Having reviewed a number of agencies, we finally opted for open up. We were impressed with their large media network in German-speaking Switzerland and Romandie, as well as with their broad investment know-how. We are looking forward to working with open up to further strengthen abrdn’s reputation and presence in Switzerland.”