Following a successful campaign for Czech singer, Barbora Poláková’s 2-8-5 music video at the Czech EFFIE Awards and LEMUR, Lesensky.cz was also successful internationally. The project made the shortlist in the Digital and New Media category at the ICCO Global Awards competition.
Despite competition from dozens of campaigns worldwide, promotions related to the 2-8-5 music video made the worldwide prestigious shortlist. Although the judges awarded the Digital and New Media award to a Finnish agency, placing in a top-four campaign selection is a great accomplishment for Czech PR.
Since becoming a PRN member, Lesensky.cz has had many international opportunities for global PR projects sent in its direction. In a practical setting, it has tested PRN member, Milestones in Communication‘s proprietary media monitoring tool, Netmonitor, and in cooperation with German PRN partner, Sympra, it helped secure media coverage and with monitoring for a national technological company. The firm has also gained a better position for foreign tenders and established new international partners for global contracts.
You can find an English case study for the 2-8-5 music video here: https://www.youtube.com/watch?v=zYY7uwKiwp8