Crisis management for the food industry
The challenge of apples for Soluzione Group
One of the biggest projects for Soluzione’s PR business in 2016 was around public concern over the impact of pesticides used by apple farmers. The fruit and vegetable farmers association APOT hired Soluzione to monitor conversations and opinions from concerned citizens and health associations in the Trentino region of Italy. Soluzione also organised meetings and briefings to answer the safety concerns of people living near farmland.