Press release 03.03.2020 Principal Global Investors is one of the world’s biggest asset managers, with assets under management of USD 476.4 billion (31 December 2019). Based in Des Moines, Iowa, the US company has had a branch in Switzerland for more than three years. It has entrusted open up with its Swiss media relations. Principal […]
Following a successful campaign for Czech singer, Barbora Poláková’s 2-8-5 music video at the Czech EFFIE Awards and LEMUR, Lesensky.cz was also successful internationally. The project made the shortlist in the Digital and New Media category at the ICCO Global Awards competition. Despite competition from dozens of campaigns worldwide, promotions related to the 2-8-5 music video […]
One of the main objectives of the Public Relations Network is to provide high-level consultancy and international support for our clients in cooperation with our member agencies worldwide. When our Austrian agency partner, Milestones in Communication, asked for PR support in Germany for its client, Ausgespielt – music furniture, Sympra jumped at the opportunity to […]
Press release 22.01.2020 VanEck entrusts open up with Swiss media relations At the beginning of November 2019, global financial services provider VanEck more than doubled its offering of exchange traded funds (ETFs) in Switzerland. The New York-based family firm is further building brand awareness in Switzerland, commissioning PR and communications agency open up to take […]
Too good to be true? Beyond the title’s notion being true, luxury brands enjoy other characteristics that make them some of the most coveted clients for communications agencies to advise. Fashionable lifestyle media are eager to feature them because, if only we could offer images of their eye-catching and mouth-watering products, they give an element […]
South Korea’s travel market is booming as the number of global travelers is increasing every year. The number of international travelers from Korea increased to about 28.7 million which is an 8% increase from 2017 which had about 26.5 million international travelers. Also, the number of inbound travelers to Korea has also been steadily increasing […]
One of the key attributes of the PR business is the ability to follow current trends and to move ones business forward. This can be achieved through memberships in PR networks and cooperation among its members. While cooperation on the national level is fairly common, being involved with in an international PR network is the […]
During her traineeship, Wibke Kroll from German agency Sympra, took the opportunity to attend the Public Relations Network staff exchange programme at English partner agency Prova. Sarah Hookey, head of operations asked her about her experiences at Prova and her personal view on similarities in PR across borders. What brings you to Warwick? I studied […]
The way we conduct Public Relations programs in Mexico and Latin America is changing in a very fast (but predictable) way. Technology is changing the way people interact; this has left brands and companies looking for new ways to connect with their audiences. On the other hand, media outlets are now shifting from traditional to […]
In the Arctic, Public Relations (PR) is probably more about “relations” than anywhere else: building relations with local communities is not the goal – it’s the undisputed starting point. This is my experience from 20+ years of public relations, communications and community relations work in the Arctic – the major part of that has focused […]
