South Africa, with one of the highest rates of HIV infection in the world, has started growing its own rubber to make condoms. This is after the North American low-water industrial crop guayule was found to grow well locally. It produces latex that provides an impermeable barrier to viruses that cause sexually-transmitted diseases. The home-grown […]
F1rstcomm Comunicación has earned a place as PRN’s new Mexican partner. F1rstcomm serves consumer, healthcare, luxury and technology clients in Mexico as well other Latin American territories. Seen here are PRN board chairman Veit Mathauer handing the official PRN membership certificate to F1rstcomm chief executive Héctor Iván Lira Hevia.
Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for […]
Every morning before leaving the house, Betty Cockrum makes sure she is camera-ready. For the average CEO this is an unnecessary precaution, but as the president and CEO of Planned Parenthood of Indiana and Kentucky, last-minute media appearances are a frequent occurrence. Cockrum has been interviewed for HBO, Vice, Rolling Stone, the Daily Show, and […]
Zurich-based PR and communications agency open up AG and Patrick Rohr Kommunikation GmbH, a provider of communications training and media productions, are to build on their existing loose cooperation to form a strategic partnership. This will centre primarily on jointly conducting training for media appearances and public speaking. Both companies will remain independent, and will […]
While fake content has circulated in tabloids and on the internet for years, the 2016 election has given us a reason to take it seriously. Stories about the Clintons selling weapons to ISIS and Trump winning the popular vote (he didn’t) spread like wildfire, and in some cases outperformed real news. The false narrative that […]
PRN agency open up in Switzerland has helped Valora to promote its partnership model with a new website (www.agenturpartner.ch) which provides insights into the company’s daily work. Valora is a retail company with over 2500 convenience and food service stores in Germany, Austria, Switzerland, Luxembourg and France. Their partners, for example k kiosk, Ditsch and […]
open up has been supporting the Laureus Stiftung Schweiz since 2016. The Foundation is a global sports-based charity working to improve the lives of young people. Since its inception, Laureus Sport for Good has raised over €100 million and supported over 150 projects worldwide which use sport to tackle violence, discrimination and disadvantage. Laureus Sport for […]
Our partner agency Communiqué PR in Seattle has been selected as one of the Top 100 PR Blogs for Public Relation And Marketing Communication Pros by Feedspot. Congratulations!
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands to consumers in a more personal way than ever before. Not too long ago, there was a tireless breed of people called media planners who painstakingly labored over consumer research, negotiated direct deals, and compiled reports to show return on investment. These hardy folks […]
