While fake content has circulated in tabloids and on the internet for years, the 2016 election has given us a reason to take it seriously. Stories about the Clintons selling weapons to ISIS and Trump winning the popular vote (he didn’t) spread like wildfire, and in some cases outperformed real news. The false narrative that […]
PRN agency open up in Switzerland has helped Valora to promote its partnership model with a new website (www.agenturpartner.ch) which provides insights into the company’s daily work. Valora is a retail company with over 2500 convenience and food service stores in Germany, Austria, Switzerland, Luxembourg and France. Their partners, for example k kiosk, Ditsch and […]
open up has been supporting the Laureus Stiftung Schweiz since 2016. The Foundation is a global sports-based charity working to improve the lives of young people. Since its inception, Laureus Sport for Good has raised over €100 million and supported over 150 projects worldwide which use sport to tackle violence, discrimination and disadvantage. Laureus Sport for […]
Our partner agency Communiqué PR in Seattle has been selected as one of the Top 100 PR Blogs for Public Relation And Marketing Communication Pros by Feedspot. Congratulations!
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands to consumers in a more personal way than ever before. Not too long ago, there was a tireless breed of people called media planners who painstakingly labored over consumer research, negotiated direct deals, and compiled reports to show return on investment. These hardy folks […]
The Kardex Group, which specializes in intra-logistic solutions and automated storage solutions and material handling systems worldwide, has contracted Sympra, German PRN partner, for its international trade press work. The agency, based in Stuttgart, is working with its partners in the Public Relations Network (PRN), mainly from Denmark, Sweden. Norway, Finland, Poland, Hungary, Romania, the […]
At the annual meeting of Assorel, the Italian Association of Public Relations Agencies, Anna Pelucchi, PR managing director and co-owner of Soluzione Group, was elected as a member of Assorel’s Executive Board along with six executives from other leading Italian PR agencies. During the annual meeting Filomena Rosato, president and CEO of FiloComunicazione was named […]
It is with great pleasure that we announce to all our customers, suppliers, partners and employees that Soluzione Group has passed for the third time (2010-2013-2016) an audit by DNV and obtained the renewal of the certification of the management system according to international standard of quality ISO 9001:2008. The quality certification is a stimulus […]
As more and more businesses are creating unique content to reach key audiences, we thought it would be helpful to outline some best practices around syndication agreements. Content syndication is the act of giving other organizations the right to copy or republish your work – in the form of print material, video, music or digital […]
A blurred profile always poses challenges, and all the more so for non-profit organisations. If their communications do not clearly express what their activities achieve, the support they need will not materialise. Organisations that see themselves as a brand can present their identity more clearly and enhance how they are perceived. No matter what their […]
