Unleashing the Power of Effective Communication in Navigating Ever-Changing Opportunities In a world of vast information and constant change, the ability to communicate the right message to the right people through the appropriate channels is crucial. During my exchange program in Sympra, I had the incredible opportunity to share my insights of China’s media and […]
Generation Z, born between 1997 and 2012, now represents around 15% of the Italian population. As ‘Digital natives’, they are the first to have grown up with the internet, social media and smartphones as an integral part of their daily lives. Generation Z is a key target audience for marketers – however, the old digital […]
Dr. Stefan Justl (54) is joining the team of the Germany-based public relations agency Sympra. In addition to looking after B2B clients, the communications expert will also be responsible for business development for the agency. Justl comes from the agency Storymaker, whose Shanghai office he headed for four years and where he was a member […]
Custom Media, an award-winning B2B marketing agency based in Tokyo, launched its report “Insights from the Content Marketing Landscape in Japan” at the Foreign Correspondents’ Club of Japan on June 10. The report surveyed a range of leaders at major Japanese and global businesses in the marketing industry in Japan, revealing their top content marketing […]
Communication is a big word. It is the bridge that connects the world, people and cultures into a cohesive entity. As a PR consultant, there is a common notion that we are communication experts, outgoing and adept at spinning stories. But the real question is, what value do I bring to the table? During my […]
2023 marks a significant year for Soluzione Group, founded in 1988, in that it experienced a 7.5% turnover increase to a record €2.5 million. EBIDTA also rose to 10%, up 2% from 2022, indicating stable economic growth rooted in communication expertise and innovative Public Relations strategies. Notably, contracts exceeding €600,000 were inked with major companies, […]
In the ever-evolving landscape of public relations, the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward success by providing insights into what works and what doesn’t. However, amidst the myriad of metrics available, understanding the nuances between output, outtake, and outcome […]
In the rapidly evolving world of B2B content marketing, harnessing the power of generative artificial intelligence (GenAI) tools is becoming crucial. They have been hailed as a disruptive force in content marketing and they offer a multitude of benefits, including increased efficiency and effectiveness in content creation. From brainstorming new topics to drafting content and […]
Ho Chi Minh, VIETNAM – EloQ Communications, a leading public relations and marketing agency based in Vietnam, is thrilled to have won the prestigious Measurement and Evaluation Award at the PRCA APAC Awards 2024. This esteemed accolade celebrates EloQ’s dedication to excellence in measurement and evaluation practices within the realm of public relations and communications. […]
Prova has announced a follow-on investment in European composite materials manufacturer Composite Braiding, having initially taken an equity stake in the business back in 2022. Coming as part of a seven-figure funding round, the capital injection will be used to strengthen manufacturing, bolster the workforce and purchase equipment as the company continues to experience rapid […]
