Auvray & Associés, France
Specializing in the collection and treatment of hazardous industrial wastes, the CHIMIREC GROUPE was founded in France and has developed multiple international subsidiaries. It has numerous collection and consolidation platforms, processing centres and oil depots.
Integrated into a circular economy and possessing triple ISO 9 001 and OHSAS 45001 certification, the CHIMIREC GROUPE has a workforce of approx. 1,250 employees and in 2019 generated a turnover of 176 million euros.
Auvray and Associés are proud to be a part of CHIMIREC’s success. They organized 12 press events including 34 journalists between March and October, 2018, in the various subsidiaries of Chimirec, to celebrate the 60th anniversary of the company. Numerous press releases were dispatched by AFP and 177 articles were published over eight months.
Photo credit: Group Chimirec
Located in South-Western France at the crossroads of major European gas flows, Teréga has more than 75 years of expertise in the development of gas transport and storage infrastructures. They research and implement innovative solutions to meet the environmental challenges and demands within the energy sector throughout Europe.
As a true accelerator of the energy transition, Teréga has more than 5,000km of pipelines and two underground storage facilities respectively, representing 16% of the French gas transmission network and 26% of the French national storage capacity. In 2020, the company of more than 660 employees generated revenues of 460 million euros.
Initially, Teréga was known as TIGF, but Auvray & Associés took PR measures to announce the company’s name change, at the national and regional level, in Paris and in Pau, where the company headquarters are located. On March 30th, 2018, local media were invited to attend the final of the Challenge Cup at Pau Stadium, sponsored by Teréga. Five journalists participated and the PR action generated 16 articles.
On April 4th, Auvray & Associés hosted a press conference at the Intercontinental hotel in Paris, where seven journalists participated. This action resulted in 18 articles from specialized media and three articles from mainstream media.
Photo credit: Teréga
Prova is a multi-award-winning corporate communications consultancy that specializes in clean technology, sustainability, and the circular economy. Success stories include their client DS Smith, whose growth targets were helped met through Prova’s multi-channel content, which positioned the brand as a world-leading sustainable packaging company.
Prova was also productive in delivering market insight for their client REMONDIS through an integrated programme of creative marketing, industry-leading thought leadership and stakeholder engagement. Prova positioned REMONDIS as a European leader in managing hazardous waste.
“Prova’s content has helped increase traffic to our website, generated leads and significantly raised our global profile.”
Prova positioned Savills as planning experts who could bring clarity to a rapidly evolving energy landscape and provide by-lined opinions and features that put Savills’ expertise in renewable energy centre-stage.
“Working with Prova put the Savills Energy brand in front of our customers and cemented our place within the global Savills business.”
Moreover, Prova has positioned the food waste recycler ReFood at the heart of the food waste debate through powerful media relations, engaging digital content, hard-hitting thought leadership and visionary lobbying reports.
“Prova’s ideas generate significant media coverage and tangible business results. Prova adds value across our PR, marketing and wider business activities.”
Prova also created industry buzz that put the Home Energy Recovery Unit (HERU) on the map of OEMs and key stakeholders, securing national press coverage and #1 waste technology to watch according to The Guardian.
“As a result of brand building, via PR, social media and a quarterly ezine, Prova secured five major meetings for the HERU with international OEMs and local authorities.”
Photo credit: HERU
Lesensky.cz, Czech Republic
Lesensky.cz was in charge of the PR campaign for Chytré Líchy, a “green city” district project that was developed on the outskirts of the South Moravian town of Židlochovice. The new approach to sustainable urban development is unique in the country and is intended to serve as a model for dealing with modern and sustainable housing in the Czech Republic.
Lesensky.cz started their work on a greenfield site by employing an ecological approach. They look beyond using a strict architectural concept and created a logo inspired by living nature that evokes the interconnection of different elements. The logo resembles a cell and is a grouping and interaction of different elements, both natural and social. Lesensky.cz added an explanatory claim to the logo: The first sustainable urban district in the Czech Republic.
Lesensky.cz received over 110 media outputs in major daily newspapers, key online media and trade publications during the first phase of their campaign. Subsequently, they took advantage of the load-bearing capacity of the graphic documents and the media was intrigued, which was proved by a report on Czech television and by a major article published on Forbes.cz.
open up, Zurich
open up in Switzerland has successfully supported Rothschild & Co Bank – who takes Environmental, Social, and Corporate Governance (ESG) seriously – by providing strategic advice on corporate communications and media relations since 2007. The bank provides wealth structuring, investment management and private banking services to wealthy individuals, organisations and families. It manages assets of approx. 20 billion euros. As a responsible investor Rothschild & Co also advises its client on their ESG compliant investment decisions and helps implement this accordingly. Rothschild & Co strongly believes that simply avoiding non ESG compliant companies is too short-sighted from an investor’s perspective. To have an impact, it selects all stocks carefully and then enters into a dialogue with the management to help the company move towards a more sustainable business model. open up supports Rothschild & Co Bank to position its ESG approach in relevant media as part of a broader communications strategy.
Soluzione Communication Group in Italy is proud of its success in one of its best PR sustainability campaigns, which includes taking care of Melinda Apples’ Media Relations as well as providing digital strategy and managing its social media channels.
Melinda apples are stored and treasured in the Hypogeal Germination Warehouse – caves carved into the Dolomite rock which allows for natural cold storage. These underground storage cells allow for lower CO2 emissions and water consumption while avoiding new storage buildings on the ground, paying respect and protection to the environment. This project is globally unique and has yielded an array of major awards, including a prestigious invitation to the European Parliament, where Melinda Apples was given an award for introducing a virtuous model of sustainability for cooperative fruit-growing in the Autonomous Province of Trento.
Melinda Apples uses Mother Earth’s advantages in a method that combines product storage with respect for nature, which we can notice in the parallel reduction of both water and energy consumption. Electricity savings have been calculated at approximately 1.9 GW/h in comparison to epigeal germination storage, which corresponds to electricity used by 2000 people per year. All the energy used by the company comes from renewable sources and over 15% is generated by photovoltaic panels. Melinda Apples has also replaced its sprinkler irrigation systems with drip systems to generate 30% in water savings.