Auvray & Associés, France
Specializing in the collection and treatment of hazardous industrial wastes, the CHIMIREC GROUPE was founded in France and has developed multiple international subsidiaries. It has numerous collection and consolidation platforms, processing centres and oil depots.
Integrated into the circular economy and possessing triple ISO 9 001 and OHSAS 45001 certification, the CHIMIREC GROUPE is composed of approx. 1250 employees achieved a turnover of €176 million in 2019.
Auvray and Associés are proud to be a part of their success through the organization of 12 press events including 34 journalists between March-October, 2018 in the various subsidiaries of Chimirec, to celebrate the 60th anniversary of the company. Numerous press releases were dispatched by AFP and 177 articles were published over 8 months.
Photo credit: Group Chimirec
Located in South-Western France at the crossroads of major European gas flows, Teréga has more than 75 years of expertise in the development of gas transport and storage infrastructures. They research and implement innovative solutions to meet the environmental challenges and demands within the energy sector throughout Europe.
As a true gas pedal of the energy transition, Teréga has more than 5,000km of pipelines and two underground storage facilities respectively, representing 16% of the French gas transmission network and 26% of the French national storage capacity. In 2020, the company of more than 660 employees generated revenues of 460M euros.
Initially, Teréga was known as TIGF, but Auvray & Associés took PR measures to announce the company’s name change, at the national and regional level, in Paris and in Pau, where the company headquarters are located. On March 30th, 2018 local media were invited to attend the final of the Challenge Cup at Pau Stadium, sponsored by Teréga. 5 journalists participated and the PR action generated 16 articles.
On April 4th, Auvray & Associés organized a press conference at the Intercontinental hotel in Paris, comprising of 7 journalists. This action resulted in 18 articles from specialized media and 3 articles from mainstream media.
Photo credit: Teréga
Prova is a multi-award-winning corporate communications consultancy, specialising in clean technology, sustainability and the circular economy. Success stories include their client DS Smith, where they played an integral role in delivering against DS Smith’s growth targets, developing engaging multi-channel content that positioned the brand as a world-leading sustainable packaging company.
Prova was also productive in delivering market insight for their client REMONDIS through an integrated programme of creative marketing, industry-leading thought leadership and stakeholder engagement. Prova positioned REMONDIS as a European leader in hazardous waste.
“Prova’s content has helped increase traffic to our website, generated leads and significantly raised our global profile.”
Prova positioned Savills as planning experts who could bring clarity to a rapidly evolving energy landscape, providing by-lined opinions and features that put Savills’ expertise in renewable energy centre-stage.
“Working with Prova put the Savills Energy brand in front of our customers and cemented our place within the global Savills business.”
Moreover, Prova positions the food waste recycler ReFood at the heart of the food waste debate through powerful media relations, engaging digital content, hard-hitting thought leadership and visionary lobbying reports.
“Prova’s ideas generate significant media coverage and tangible business results. Prova adds value across our PR, marketing and wider business activities.”
Prova also created industry buzz that put the Home Energy Recovery Unit (HERU) on the map of OEMs and key stakeholders, securing national press coverage and #1 waste technology to watch in The Guardian.
“As a result of brand building, via PR, social media and a quarterly ezine, Prova secured five major meetings for the HERU with international OEMs and local authorities.”
Photo credit: HERU
Lesensky, Czech Republic
Lesensky was in charge of the PR campaign for Chytré Líchy, a “green city” district project that was developed on the outskirts of the South Moravian town of Židlochovice. The new approach to sustainable urban development is unique in the country and is intended to serve as a model for how to deal with modern and sustainable housing in the Czech Republic.
Lesensky started their work on a greenfield site and used an ecological approach. They look beyond using a strict architectural concept and created a logo inspired by living nature that evokes the interconnection of different elements. The logo resembles a cell and is a grouping and interaction of different elements, both natural and social. We added an explanatory claim to the logo: The first sustainable urban district in the Czech Republic.
Lesensky received over 110 media outputs in major daily newspapers, key online media and trade publishing during the first phase of their campaign. Hereafter, they took advantage of the load-bearing capacity of the graphic documents and the media was intrigued, which was proved by a report on Czech television and by a major article published on Forbes.cz.
open up, Zurich
open up in Switzerland has successfully supported Rothschild & Co Bank – who take a general approach to ESG – by providing strategic advice on corporate communications and media relations since 2007. The bank provides wealth structuring, investment management and private banking services to wealthy individuals, organisations and families. It manages assets of approx. 20 billion Euros. As a responsible investor Rothschild & Co also advises its client on their ESG compliant investment decisions and helps implement this accordingly. Rothschild & Co strongly believe that simply avoiding non ESG compliant companies is too short-sighted from an investors perspective. To have an impact, it selects all stocks carefully and then enters into a dialogue with the management to help the company move towards a more sustainable business model. open up supports Rothschild & Co Bank to position its ESG approach in relevant media as part of a broader communications strategy.
Soluzione Communication Group in Italy is proud of its success in one of its best PR sustainability campaigns, which includes taking care of Melinda Apples’ Media Relations as well as providing digital strategy and managing social media channels.
Melinda apples are stored and treasured in the Hypogeal Germination Warehouse – caves carved into the Dolomia rock which allows for natural cold storage. These underground storage cells allow for lower CO2 emissions and water consumption while avoiding new storage buildings on the ground, paying respect and protection to the environment. This project is globally unique and has yielded an array of major awards, including a prestigious invitation to the European Parliament, where Melinda Apples was given an award for introducing a virtuous model of sustainability for cooperative fruit-growing in the Autonomous Province of Trento.
Melinda Apples uses Mother Earth’s advantages in a method that combines product storage with respect for nature, which we can notice in the parallel reduction of both water and energy consumption. Electricity savings have been calculated at approximately 1.9 GW/h in comparison to epigean germination storage, which corresponds to electricity used by 2000 people per year. All the energy used by the company comes from renewable sources and over 15% is generated by photovoltaic panels. Melinda Apples has also replaced its sprinkler irrigation systems with drip systems to generate 30% in water savings.