Press release

Auvray & Associés announces the acquisition of Boracay Agency

Paris, May 3rd 2021 – Media relations agency, Auvray & Associés, has just acquired Boracay PR Agency. For more than thirty years, Boracay has built a solid reputation in the consumer field by supporting prestigious brands in cosmetics, bio-ecology, food, lifestyle, textile franchising, direct sales, etc.

This acquisition strengthens the positioning of Auvray & Associés, which, for the past 25 years, has focused on B2B and corporate communications for companies in the banking, finance, real estate, environment, e-commerce, transport and logistics, energy, and other sectors.

All of Boracay’s consultants have joined the Auvray & Associés team, which now has 15 employees and a turnover of around €1.5 million.

“This merger will benefit both the teams and the clients of the two agencies, thanks to our complementary expertise, as well as our mutually enriching approaches and methodologies,” said Sandrine Auvray and Frédéric Duchadeuil, directors of Auvray & Associés.

“We are very happy that Boracay’s destiny is continuing with two managers who share the same values and the same level of commitment to clients,” said Karine Sarre and Jean-Christophe Danchaud, founders of Agence Boracay.

About Agence Auvray & Associés

Since 1995, Auvray & Associés has been managing its clients’ relations with the media: press relations & influence, crisis communication, media training, digital, events. All these levers contribute to the creation of value and notoriety for companies, institutions, associations and their leaders, in France and abroad. The Agency is a member of the international Public Relations Network. Member of the APM, teacher in Master at EFAP, administrator of the SCRP, Sandrine AUVRAY is a legal expert in the field of media relations in France and is co-author of the book “Acting effectively in crisis communication”.

About Boracay Agency

Since 1991, Boracay has been assisting startups, SMEs and French or international ETIs. The agency knows their distribution networks well (Franchise, Retail, Direct Sales, Mail Order, E-commerce…) and implements global communication strategies for them to strengthen their reputation and thus contribute to their development. “Culture and reactivity” are the key words of the agency, which uses all communication vectors, Public Relations & Media Relations (Press, TV, Radio), Digital & Social Networks, Events, Brand Content.

*Photo by Scott Graham on Unsplash