1400 delegates from all over the World proves that the Arctic is now a ‘hot spot’. And Reykjavik is emerging as the place where one must go to attend the annual Arctic Circle Conference – much to the credit of Iceland’s president. PRN’s Danish partner Boman Kommunikation was there, too – to enhance our relations with the key persons and players who will decide how business and society will grow and focus in the years to come for countries, territories and areas North of 45 deg N. The Arctic Circle is the largest network of international dialogue and cooperation on the future of the Arctic. It is an open democratic platform with participation from governments, organizations, corporations, universities, think tanks, environmental associations, indigenous communities, concerned citizens, and others interested in the development of the Arctic and its consequences for the future of the globe. http://www.arcticcircle.org/