A new perspective with Prova PR

A new perspective with Prova PR

36-year-old Penn Leung, an Account Director from Creative Consulting Group in Hong Kong, has become one of the first PR professionals to participate in a staff exchange programme launched by the Public Relations Network (PRN). Here, she talks about her initial experiences as part of the Prova team in Warwick, UK.

Penn Leung Prova post


It’s not every day that you get to pack your bags and represent your agency on the other side of the world for two weeks but, thanks to PRN, I have been one of the first PR professionals from the organisation to have this opportunity.

This week, I moved from Creative Consulting Group (CCG), the Hong Kong agency where I work as an Account Director, to join the Prova PR team in Warwick. It’s arguably one of the highlights of my career so far and I’m so excited to not only represent my agency here in the UK, but also broaden my own perspective and knowledge of PR and how it is practised across other cultures and countries.

Warm welcomes and Monday meetings

My time at Prova started with its “Monday Morning Meeting”, a weekly ritual that involves going through last week’s successes, individual priorities for the week ahead and requests for support where needed. During the meeting, the team also introduced me to the company’s processes and business structure. It was interesting to see how our two agencies differ here and I was certainly inspired to share what I’d learned about Prova and its views on best practice with my colleagues in Hong Kong.

This is a particularly busy period for Prova, with a number of campaign launches in the works. As such, I’ve had a lot of opportunities to contribute my views and recommendations for campaign plans and activities across a number of different projects, including one concerning food waste. Sufficed to say, I’m looking forward to contributing to more projects and campaigns over the next two weeks!

Prova and beyond

My time in the UK won’t just be spent here in Warwick, however. Prova is a member of the Chartered Institute of Public Relations (CIPR), which means I’ll have several opportunities to meet and network with other PR professionals from across the UK. It’s going to be a busy but rewarding couple of weeks and I’m definitely looking forward to spending them with bright, ambitious and interesting PR professionals, both in and out of the office!

(Photo: Penn Leung, Account Director at Creative Consultant Group)