Since February 2026, communications and PR agency open up has been handling media relations on behalf of Fairtrade Max Havelaar in Switzerland. The engagement covers strategic communications consulting and media relations across German-speaking and French-speaking Switzerland.

Sustainability, transparency and social responsibility are increasingly dominating public discourse. Against this backdrop, open up is helping Fairtrade Max Havelaar to expand its national media presence. The core aim of the collaboration is to further raise the profile of the foundation and the work it does, to showcase its partnerships and to increase awareness of the importance of fair trade among various stakeholder groups.

For more than 30 years, Fairtrade Max Havelaar has dedicated itself to promoting fairer trading conditions. The foundation creates better, more sustainable opportunities for producers in the Global South by building fair trading partnerships. Through its well-established Fairtrade label and its efforts to raise awareness among companies, consumers and institutions, the foundation makes an important contribution to shaping a more responsible economy.

Lukas Krebs, Head of Marketing and Communications at Fairtrade Max Havelaar, had the following to say about the collaboration: “open up uses its expertise to help us bring the importance of fair trade in Switzerland further into the spotlight. Given today’s global challenges, it is more vital than ever to bolster fair trade conditions and create better long-term opportunities for producers in Africa, Asia and Latin America.”

Kilian Borter, founder and co-owner of open up, echoed these sentiments: “We are proud to support Fairtrade Max Havelaar in communicating its mission and impact. For decades, the foundation has been unwavering in its efforts to promote fairer trading conditions and create measurable added value for millions of people around the world. This engagement reflects our own aspiration to support organisations that actively promote social and environmental issues and position their causes firmly in the public eye.”

The engagement covers all media relations activities for Fairtrade Max Havelaar in Switzerland. Applying a coordinated communications approach, open up engages media outlets and audiences across German-speaking and French-speaking Switzerland. The collaboration underscores both organisations’ shared goal of promoting dialogue on sustainability, responsible consumption and the positive impact of fair trade.

Picture: © Fairtrade Max Havelaar

*This blog post was originally published by open up.