Stiftung Sonnenschein, a foundation that for the last 30 years has worked for children with cancer and their families, relies on open up’s expertise and network for its media relations. The communications and PR agency is also supporting the foundation with other communications work.

The purpose of Stiftung Sonnenschein is to provide support to families with a child who has cancer. “When a child is diagnosed with cancer and the world suddenly turns upside down, we help give the affected families rays of hope, support and relief.” To achieve this mission, the foundation works with Children’s Hospital Zurich, supporting the oncological department, the children it treats and their families.

This important, valuable work is only possible thanks to numerous volunteers and donors. Open up is delighted to be a part of this and has been supporting the Stiftung Sonnenschein foundation with media relations and a range of communications work since 2021. Among other things, in March open up placed an insightful interview with volunteer Jaqueline Scherrer in the Tamedia education supplement, which illuminated her involvement in the foundation’s annual holiday camps. Open up’s expertise also fed into a media report on the foundation’s partnership with IKEA in connection with a newly set up apartment for parents.

Open up also helped fine-tune the foundation’s new website by editing copy, presenting content, and preparing and indexing it on a search-engine-optimised basis. The agency provided editing support for the recently relaunched magazine Sonnenschein, with Brig-based design agency Metaloop AG which was responsible for the new layout.

About the Stiftung Sonnenschein foundation: supporting children with cancer
Stiftung Sonnenschein’s mission is to support children with cancer and their families, giving them relief and joy in this difficult life situation. The foundation’s services include organising events for the families affected, providing emergency financial assistance and making parent rooms available at Children’s Hospital Zurich. The foundation is funded exclusively by donations. www.sonnenschein.ch

About open up
Owner-managed communications and PR agency open up was founded in Zurich in 2001, and now has 15 employees. Its areas of focus are strategic communications consulting, brand positioning, developing content strategies, custom media, media relations and stakeholder communications. www.open-up.ch