
PESTEL – Podcast Media in Vietnam: What Opportunities Lie Ahead for the Rise of “Auditory Platforms”?
In today’s age, audiences are increasingly overwhelmed by visuals and constantly distracted by rapid, short-form, high-frequency content. Against this backdrop, podcasts are emerging as a form of “slow media” that offers depth, personalization, and a more intimate communication experience. In Vietnam, popular shows like Have A Sip (Vietcetera), Unlock FM, and Tâm Lý Ơi are […]
