Navigating the Generative AI Landscape in B2B Content Marketing

Navigating the Generative AI Landscape in B2B Content Marketing

In the rapidly evolving world of B2B content marketing, harnessing the power of generative artificial intelligence (GenAI) tools is becoming crucial. They have been hailed as a disruptive force in content marketing and they offer a multitude of benefits, including increased efficiency and effectiveness in content creation. From brainstorming new topics to drafting content and […]

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EloQ Communications honored with Measurement and Evaluation Award at PRCA APAC Awards 2024

EloQ Communications honored with Measurement and Evaluation Award at PRCA APAC Awards 2024

Ho Chi Minh, VIETNAM – EloQ Communications, a leading public relations and marketing agency based in Vietnam, is thrilled to have won the prestigious Measurement and Evaluation Award at the PRCA APAC Awards 2024. This esteemed accolade celebrates EloQ’s dedication to excellence in measurement and evaluation practices within the realm of public relations and communications. […]

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Prova doubles down on Composite Braiding investment

Prova doubles down on Composite Braiding investment

Prova has announced a follow-on investment in European composite materials manufacturer Composite Braiding, having initially taken an equity stake in the business back in 2022. Coming as part of a seven-figure funding round, the capital injection will be used to strengthen manufacturing, bolster the workforce and purchase equipment as the company continues to experience rapid […]

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B2B influencers strategy and management process

B2B influencers strategy and management process

by EloQ Communications 13 March, 2024

The term “influencer” is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand’s communication plans frequently mention. However, perhaps due to the popularity of influencers in the consumer (B2C) segment, the business (B2B) segment receives little attention. In the B2B market alone, there are over […]

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Two decades driving client success: Communiqué PR at 20

Two decades driving client success: Communiqué PR at 20

This year, the Communiqué PR team celebrates its 20th anniversary. They reflect on the evolution of technology, changes across the media landscape, and the success and growth of their colleagues and clients in their blog post: Over the past twenty years, we’ve witnessed extraordinary change. The emergence of the iPhone in 2007, the rise of […]

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Driving data forward – Prova invests in One Auto API

Driving data forward – Prova invests in One Auto API

by Prova (UK) 22 February, 2024 , , ,

Prova has continued to build its growing portfolio of early-stage businesses operating at the forefront of cleantech, sustainability and future mobility, by announcing an investment in automotive data expert One Auto API. Designed to make creating websites, software and apps easier than ever before, One Auto API provides instant, consolidated access to services powered by […]

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Business growth stage and exit strategies: The case of the public relations industry

Business growth stage and exit strategies: The case of the public relations industry

In the fast-paced world of business, the role of PR is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an ever-evolving landscape, and understanding the unique roles of PR entrepreneurs during the growth phase is key to grasping the challenges and opportunities faced by these visionary leaders. […]

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Prova strengthens team with sustainability expert appointment

Prova strengthens team with sustainability expert appointment

Prova, the UK’s leading circular economy, clean technology and future mobility communications consultancy, has appointed sustainability expert Ryan Witton as senior account manager. With extensive experience in renewable energy, decarbonisation and environmental impact, Witton is passionate about driving positive global change through hard-hitting communications. Working primarily agency side, he has delivered campaigns for organisations including […]

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