Bridging China and Germany

Bridging China and Germany

Unleashing the Power of Effective Communication in Navigating Ever-Changing Opportunities In a world of vast information and constant change, the ability to communicate the right message to the right people through the appropriate channels is crucial. During my exchange program in Sympra, I had the incredible opportunity to share my insights of China’s media and […]

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How to communicate to Generation Z

How to communicate to Generation Z

Generation Z, born between 1997 and 2012, now represents around 15% of the Italian population. As ‘Digital natives’, they are the first to have grown up with the internet, social media and smartphones as an integral part of their daily lives. Generation Z is a key target audience for marketers – however, the old digital […]

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