Crisis Communication Cases from Asia: FoodPanda faces boycott for “terrorist” comment

Crisis Communication Cases from Asia: FoodPanda faces boycott for “terrorist” comment

The Right Spin’s consultant Jia Ning has authored a chapter in the book ‘Crisis Communication Cases from Asia’. The chapter focuses on how a single message posted by a FoodPanda employee on social media in Thailand negatively impacted the company’s reputation within a day and led to a deluge of criticism by thousands of its […]

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Prova expands growing team with second new hire of 2024

Prova expands growing team with second new hire of 2024

Prova, the UK’s leading cleantech, future mobility and circular economy communications consultancy, has continued its impressive growth trajectory with the appointment of Rosie Mason as junior account executive. Mason, a graduate of Birmingham City University, joins the team with immediate effect. With a bachelor’s degree in Marketing with Consumer Psychology and experience gained with a […]

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Influencer marketing trends and tips in 2024

Influencer marketing trends and tips in 2024

The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. Several key trends and strategic tips can help brands and marketers harness the power of influencers effectively in 2024. Current state of influencer marketing in APAC (Asia-Pacific region) According to the latest Global Digital Report, the annual expenses on influencer activities saw a […]

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Bridging China and Germany

Bridging China and Germany

Unleashing the Power of Effective Communication in Navigating Ever-Changing Opportunities In a world of vast information and constant change, the ability to communicate the right message to the right people through the appropriate channels is crucial. During my exchange program in Sympra, I had the incredible opportunity to share my insights of China’s media and […]

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How to communicate to Generation Z

How to communicate to Generation Z

Generation Z, born between 1997 and 2012, now represents around 15% of the Italian population. As ‘Digital natives’, they are the first to have grown up with the internet, social media and smartphones as an integral part of their daily lives. Generation Z is a key target audience for marketers – however, the old digital […]

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Custom Media Launches Content Marketing Report: Insightful survey reveals insights from the Japanese media landscape

Custom Media Launches Content Marketing Report: Insightful survey reveals insights from the Japanese media landscape

Custom Media, an award-winning B2B marketing agency based in Tokyo, launched its report “Insights from the Content Marketing Landscape in Japan” at the Foreign Correspondents’ Club of Japan on June 10. The report surveyed a range of leaders at major Japanese and global businesses in the marketing industry in Japan, revealing their top content marketing […]

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Record 2023 financial statements: Soluzione Group closed at €2.5 million (+7.5%), propelled by new contracts from national and multinational firms

Record 2023 financial statements: Soluzione Group closed at €2.5 million (+7.5%), propelled by new contracts from national and multinational firms

2023 marks a significant year for Soluzione Group, founded in 1988, in that it experienced a 7.5% turnover increase to a record €2.5 million. EBIDTA also rose to 10%, up 2% from 2022, indicating stable economic growth rooted in communication expertise and innovative Public Relations strategies. Notably, contracts exceeding €600,000 were inked with major companies, […]

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Maximizing PR impact: Unveiling effective evaluation methods

Maximizing PR impact: Unveiling effective evaluation methods

In the ever-evolving landscape of public relations, the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward success by providing insights into what works and what doesn’t. However, amidst the myriad of metrics available, understanding the nuances between output, outtake, and outcome […]

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