Custom Media Launches Content Marketing Report: Insightful survey reveals insights from the Japanese media landscape

Custom Media Launches Content Marketing Report: Insightful survey reveals insights from the Japanese media landscape

Custom Media, an award-winning B2B marketing agency based in Tokyo, launched its report “Insights from the Content Marketing Landscape in Japan” at the Foreign Correspondents’ Club of Japan on June 10. The report surveyed a range of leaders at major Japanese and global businesses in the marketing industry in Japan, revealing their top content marketing […]

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Record 2023 financial statements: Soluzione Group closed at €2.5 million (+7.5%), propelled by new contracts from national and multinational firms

Record 2023 financial statements: Soluzione Group closed at €2.5 million (+7.5%), propelled by new contracts from national and multinational firms

2023 marks a significant year for Soluzione Group, founded in 1988, in that it experienced a 7.5% turnover increase to a record €2.5 million. EBIDTA also rose to 10%, up 2% from 2022, indicating stable economic growth rooted in communication expertise and innovative Public Relations strategies. Notably, contracts exceeding €600,000 were inked with major companies, […]

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Maximizing PR impact: Unveiling effective evaluation methods

Maximizing PR impact: Unveiling effective evaluation methods

In the ever-evolving landscape of public relations, the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward success by providing insights into what works and what doesn’t. However, amidst the myriad of metrics available, understanding the nuances between output, outtake, and outcome […]

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Navigating the Generative AI Landscape in B2B Content Marketing

Navigating the Generative AI Landscape in B2B Content Marketing

In the rapidly evolving world of B2B content marketing, harnessing the power of generative artificial intelligence (GenAI) tools is becoming crucial. They have been hailed as a disruptive force in content marketing and they offer a multitude of benefits, including increased efficiency and effectiveness in content creation. From brainstorming new topics to drafting content and […]

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EloQ Communications honored with Measurement and Evaluation Award at PRCA APAC Awards 2024

EloQ Communications honored with Measurement and Evaluation Award at PRCA APAC Awards 2024

Ho Chi Minh, VIETNAM – EloQ Communications, a leading public relations and marketing agency based in Vietnam, is thrilled to have won the prestigious Measurement and Evaluation Award at the PRCA APAC Awards 2024. This esteemed accolade celebrates EloQ’s dedication to excellence in measurement and evaluation practices within the realm of public relations and communications. […]

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Prova doubles down on Composite Braiding investment

Prova doubles down on Composite Braiding investment

Prova has announced a follow-on investment in European composite materials manufacturer Composite Braiding, having initially taken an equity stake in the business back in 2022. Coming as part of a seven-figure funding round, the capital injection will be used to strengthen manufacturing, bolster the workforce and purchase equipment as the company continues to experience rapid […]

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B2B influencers strategy and management process

B2B influencers strategy and management process

by EloQ Communications 13 March, 2024

The term “influencer” is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand’s communication plans frequently mention. However, perhaps due to the popularity of influencers in the consumer (B2C) segment, the business (B2B) segment receives little attention. In the B2B market alone, there are over […]

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Two decades driving client success: Communiqué PR at 20

Two decades driving client success: Communiqué PR at 20

This year, the Communiqué PR team celebrates its 20th anniversary. They reflect on the evolution of technology, changes across the media landscape, and the success and growth of their colleagues and clients in their blog post: Over the past twenty years, we’ve witnessed extraordinary change. The emergence of the iPhone in 2007, the rise of […]

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