Press release Auvray & Associés announces the acquisition of Boracay Agency Paris, May 3rd 2021 – Media relations agency, Auvray & Associés, has just acquired Boracay PR Agency. For more than thirty years, Boracay has built a solid reputation in the consumer field by supporting prestigious brands in cosmetics, bio-ecology, food, lifestyle, textile franchising, direct […]
Social platforms are built to be addictive. Of course, that doesn’t make social media an unalloyed evil. Many of us depend on Facebook, Twitter and LinkedIn not just to stay in touch with our friends, but in order to do our jobs and advance our careers. So even though social media may be affecting you negatively (whether through […]
“Fear-based marketing” influences audience psychology, urging them to act to minimize that fear. This is a traditional communication method that has been used by organizations for years to push the community into changing perceptions, abandoning old habits, or converting people into adopting new consumer behaviors. However, should this controversial marketing method be thoroughly exploited to […]
The use of quantitative data in communication can be very powerful as we’ve noted in previous blogs: “Leveraging Data in Storytelling” and “When Leveraging Data, Don’t Forget the Human Element.” However, numeric information is only effective if people understand it. Dr. Ellen Peters, the Philip H. Knight chair and director of the Center for Science […]
The global gaming market is a sector that has grown during the global pandemic, reaching a value of US$167.9 billion in 2020 as many people looked for new homebound entertainment options during lockdown. But competition for consumer attention is intense with new game titles launched every day. We caught up with Belinda Chan, Founder and Managing […]
At the end of the year I saw numerous social media posts about being ready to say goodbye to 2020 and the events of the past year and welcoming 2021. Yet within days, it became evident the change of the calendar was not going to miraculously solve the variety of fundamental issues we are facing […]
When did you last have the opportunity to really relax your eyes and open up your ears? Podcasts have long been a hit in English-speaking countries, with some regularly attracting a million listeners. In recent years the trend has also arrived in Switzerland. Many communications professionals and business leaders are now asking whether their organisation […]
The Public Relations industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century, the PR industry and its practitioners are also transforming and renewing the way they work. Especially after COVID-19, even more drastic changes were made upon standard PR practices. So, what […]
Corporate social responsibility (CSR) nowadays does not translate only into charity, donation or large-scale programs. The new generation of consumers requires businesses to respond and react promptly to major social issues. This is an analysis from EloQ Communications. Read the full article with more details and examples on EloQ’s blog. To speak or not to speak? […]
Crealogix, a leading Swiss fintech company, has chosen Zurich-based PR and communications agency, open up AG, to lead with communications advisory and media, with Sympra GmbH supporting the company’s German PR efforts. The Crealogix Group operates globally, developing and implementing innovative fintech solutions for the digital bank of the future. Established in 1996, the company […]
