What do we think about “fear-based marketing”?

What do we think about “fear-based marketing”?

“Fear-based marketing” influences audience psychology, urging them to act to minimize that fear. This is a traditional communication method that has been used by organizations for years to push the community into changing perceptions, abandoning old habits, or converting people into adopting new consumer behaviors. However, should this controversial marketing method be thoroughly exploited to […]

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The Importance of Numeracy: Using Quantitative Info for Better Communications

The Importance of Numeracy: Using Quantitative Info for Better Communications

The use of quantitative data in communication can be very powerful as we’ve noted in previous blogs: “Leveraging Data in Storytelling” and “When Leveraging Data, Don’t Forget the Human Element.” However, numeric information is only effective if people understand it. Dr. Ellen Peters, the Philip H. Knight chair and director of the Center for Science […]

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From consoles to cloud gaming: building comms around the growing gaming industry in Asia Pacific

From consoles to cloud gaming: building comms around the growing gaming industry in Asia Pacific

The global gaming market is a sector that has grown during the global pandemic, reaching a value of US$167.9 billion in 2020 as many people looked for new homebound entertainment options during lockdown. But competition for consumer attention is intense with new game titles launched every day. We caught up with Belinda Chan, Founder and Managing […]

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Thriving When Nothing Feels Normal

Thriving When Nothing Feels Normal

At the end of the year I saw numerous social media posts about being ready to say goodbye to 2020 and the events of the past year and welcoming 2021. Yet within days, it became evident the change of the calendar was not going to miraculously solve the variety of fundamental issues we are facing […]

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