When did you last have the opportunity to really relax your eyes and open up your ears? Podcasts have long been a hit in English-speaking countries, with some regularly attracting a million listeners. In recent years the trend has also arrived in Switzerland. Many communications professionals and business leaders are now asking whether their organisation […]
The Public Relations industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century, the PR industry and its practitioners are also transforming and renewing the way they work. Especially after COVID-19, even more drastic changes were made upon standard PR practices. So, what […]
Corporate social responsibility (CSR) nowadays does not translate only into charity, donation or large-scale programs. The new generation of consumers requires businesses to respond and react promptly to major social issues. This is an analysis from EloQ Communications. Read the full article with more details and examples on EloQ’s blog. To speak or not to speak? […]
